Who is the CEO of Apiar London?

Matt Oosthuizen is the CEO of Apiar London. The company was founded in 2023.

Where is Apiar London located?

Apiar London is headquartered in United Kingdom.

What products does Apiar London offer?

Apiar London's key products include: ["Invenire v1.0","Gen1.0","Gen1.1","Gen1.1 MR^2","Gen1.1 Underground","ERB","Carbon1.0"].

What funding stage is Apiar London at?

Apiar London is currently at the Active stage.

How many employees does Apiar London have?

Apiar London has approximately 51-200 employees.

Apiar London

Name: AM Companies Database
Creator: AMPulse
License: https://creativecommons.org/licenses/by/4.0/

HardwareUnited KingdomFounded 2023· One of 1708 Hardware companies tracked by AMPulse

Customizable, 3D-printed luxury watches leveraging advanced manufacturing techniques.

CEO / Founder: Matt Oosthuizen
Team Size: 51-200
Stage: Active
Latest Round: Grant

Technology & Products

Key Products

["Invenire v1.0","Gen1.0","Gen1.1","Gen1.1 MR^2","Gen1.1 Underground","ERB","Carbon1.0"]

Technological Advantage

Partnership with Apex Additive Technologies enabling complex geometries and sustainable production.

Differentiation

Value Proposition

Combines advanced 3D printing using Grade 23 Titanium with customization and sustainable, British engineering.

How They Differentiate

Focus on high-tech, customizable manufacturing rather than traditional watchmaking craftsmanship.

Market & Competition

Target Customers

Watch collectors and enthusiasts seeking unique and bespoke timepieces

Industry Verticals

["Luxury Watchmaking"]

Competitors

Roger W. Smith; Christopher Ward; Bremont

Growth & Milestones

Growth Metrics

Launched multiple models including Gen1.0, Gen1.1, ERB, Carbon1.0; featured in New York Times Feb 2026; part of British Watch and Clock Makers Alliance.

Major Milestones

["Launched Invenire v1.0 in June 2024","Debuted Gen1.0 model in March 2025","Launched Gen1.1 in August 2025","Launched Gen1.1 Underground in March 2026 (sold out in 40 minutes)","Featured in New York Times in February 2026"]

Notable Customers

Harrods; Selfridges; Buckingham Palace

https://apiar.co.uk

Why this company matters

Apiar London occupies a niche at the intersection of luxury watchmaking and additive manufacturing. Rather than relying on traditional handcraft, the company uses metal 3D printing to produce customizable timepieces, offering an alternative to established Swiss and British watchmakers. Founded in 2022, it positions itself as a technology-driven brand focused on personalization and sustainable British engineering.

The company's core technology is metal LPBF (laser powder bed fusion) using Grade 23 Titanium, enabled by a partnership with Apex Additive Technologies. This approach allows complex geometries that would be difficult or impossible with conventional machining or casting. Apiar has launched two models: the Invenire v1.0 in June 2024 and the Gen1.0. A patent is pending for its advanced Grade 23 Titanium 3D-printing process.

Target customers are watch collectors and enthusiasts seeking unique, bespoke pieces. Notable retail partners include Harrods and Selfridges. The company is a member of the British Watch and Clock Makers Alliance. It competes with brands like Roger W. Smith, Christopher Ward, and Bremont, differentiating through high-tech, customizable manufacturing rather than traditional craftsmanship.

Apiar has raised $5 million from Tech Angel Investments and Innovate UK. Its partnership with Bedford Dials supplies dial components. A key open question is whether the market for 3D-printed luxury watches will scale beyond early adopters, given the premium pricing and the strong brand loyalty commanded by traditional mechanical watchmaking.