Business Sweden
Swedish government trade and investment promotion agency positioning Sweden as a gateway to 3D printing innovation and supporting global expansion of Swedish manufacturers across seven key industries
- CEO / Founder
- Jan Larsson
- Team Size
- 501-1000
- Stage
- Active
- Total Funding
- SEK 25.0M
- Key Investors
- Swedish Government (State) and Swedish private business sector as co-owners; no venture capital investors
Technology & Products
Key Products
Advisory services including market analysis, Go-To-Market strategy development, business support services, export market guidance, investment promotion, and business development consulting
Technological Advantage
Cross-border collaboration expertise and Swedish business culture advantage; government network access and market intelligence; no proprietary technology differentiation
Differentiation
Value Proposition
Strategic market entry advice, Go-To-Market consulting, business development services, and investment facilitation connecting Swedish exporters with global markets and foreign investors with Sweden
How They Differentiate
Government-private sector co-ownership model, largest Swedish trade organization network (40+ offices, 500+ employees), integrated approach combining government resources and network access with market expertise
Market & Competition
Target Customers
Startups, SMBs, and multinational enterprises seeking international expansion; both Swedish exporters and international companies investing in Sweden
Industry Verticals
Seven key industries: consumer goods, digital technologies, energy, industrials, life science, materials, transport; includes advanced manufacturing within materials and industrials sectors
Competitors
Other national trade promotion agencies: Germany Trade & Invest (GTAI), UK Department for Business and Trade, Invest in Canada; Regional Nordic counterparts: Business Finland, Innovation Norway
Growth & Milestones
Growth Metrics
44 global offices across 4 regions, 500+ employees; Global Business Climate Survey 2025 shows 70% of surveyed Swedish companies have positive outlook; 2024 Swedish services exports reached SEK 1,260 billion
Major Milestones
Founded January 1, 2013 (merger of Swedish Trade Council 'Exportrådet' and Invest Sweden); operates Catalyst acceleration program (2024 Life Science winners: PU Sensor AB, Simsen Diagnostics, Uman Sense); launched 'Join Sweden' strategic investment initiative
Notable Customers
Cellink (3D bioprinting company), Westermo (industrial automation), Quant, YouBed; additionally supported aerospace/advanced manufacturing companies including GKN Aerospace, Arcam, Siemens