Butterphant
Corporate venture capital and accelerator arm of GS1 Germany, investing in seed and early-stage startups leveraging GS1 standards across consumer goods, retail, e-commerce, and healthcare.
- CEO / Founder
- Benjamin Birker
- Team Size
- 1-10
- Stage
- Active
- Latest Round
- Bootstrapped
- Key Investors
- GS1 Germany (sole corporate backer)
Technology & Products
Key Products
Accelerator program and direct equity investments (e.g. Hey Circle, amsight)
Technological Advantage
Backed by GS1 Germany's industry standards network (barcode/traceability standards) and corporate partner access
Differentiation
Value Proposition
Combines corporate structures and GS1 industry standards/network with startup agility to support seed and early-stage companies in consumer goods, retail, e-commerce and healthcare.
How They Differentiate
Direct affiliation with GS1 Germany standards body gives portfolio companies access to industry-wide data standards and retailer/manufacturer network
Market & Competition
Target Customers
Seed and early-stage startups in consumer goods, retail, e-commerce and healthcare leveraging GS1 standards
Industry Verticals
Consumer goods, retail, e-commerce, healthcare
Competitors
Other German corporate accelerators/CVCs in retail-tech
Growth & Milestones
Major Milestones
Benjamin Birker took over as Managing Director October 1, 2024; investment in Hey Circle (reusable packaging, Munich); investment in amsight (traceability for regulated additive manufacturing sectors) as part of amsight's Pre-Seed II round
Notable Customers
Hey Circle; amsight