Remote orthodontic monitoring and 3D printed clear aligners delivered through dental professionals.
How They Differentiate
Focus on providing a B2B telehealth model for dental professionals, enabling remote treatment of clear aligner cases. This is a pivot from their previous DTC model.
$148-151M total funding raised over 5 rounds; Pivoted to hybrid care model; Part of $5B+ global clear aligner market (2024) projected to exceed $13.4B by 2030
Major Milestones
2017: Founded in New York by Nick Greenfield and co-founders; 2017-11: Raised $15M Series A; 2020-12: Raised $54M Series B; 2021-01: Partnership with Carbon for 3D printed aligners; Pivoted to hybrid care model combining remote monitoring with professional consultations; Survived DTC market consolidation (SmileDirectClub bankruptcy 2023)
Candid operates in the clear aligner market, a segment projected to exceed $13.4 billion by 2030. The company differentiates by offering a B2B telehealth platform, CandidPro, that enables dental professionals to remotely monitor and manage orthodontic cases. This marks a strategic pivot from its earlier direct-to-consumer model, positioning it as a service provider for dentists and orthodontists rather than a competitor.
The core technology combines SLA 3D printing for personalized clear aligners with proprietary treatment planning software and a remote monitoring app. Candid partners with Carbon for Digital Light Synthesis, a form of VPP-SLA, to manufacture aligners. The CandidMonitoring app allows clinicians to track patient progress between visits, reducing the need for in-person appointments.
Target customers include orthodontists, dentists, and dental service organizations (DSOs) that use the CandidPro platform to offer clear aligner treatment. The company's network of dental partners and orthodontists supports a hybrid care model that blends remote oversight with professional consultations. This approach aims to address the limitations of both traditional in-office treatment and the failed direct-to-consumer model exemplified by SmileDirectClub's 2023 bankruptcy.
Candid has raised approximately $150 million from investors including Bessemer Venture Partners, Greycroft, and Headline. Its competitive moat rests on the proprietary monitoring technology and the B2B channel strategy, which avoids direct competition with Invisalign's established dental network. However, the company faces ongoing competition from Align Technology and must demonstrate that its hybrid model can achieve scale and profitability in a consolidating market.