Fit Group
German consumer nutrition and wellness company operating dietary supplement brand FGN and massage gun brand FITGUN, listed on the Vienna Stock Exchange in 2026.
- CEO / Founder
- Dilxwaz "Dili" Acar
- Team Size
- 11-50
- Stage
- Public
- Total Funding
- $2.2M
- Latest Round
- IPO
- Key Investors
- NuWays AG (Lead Manager); ICF Bank (Market Maker); Public investors via Vienna Stock Exchange
Technology & Products
Key Products
FGN (Fit Group Nutrition) dietary supplements: Manukajit (Shilajit & Manuka honey blend), Tunnelblick (caffeine pouches), Dedry, Moringa, Ashwagandha, Shilajit, Collagen; FITGUN massage guns; caffeine-based pouch products
Technological Advantage
Owned media channel with 2M+ follower reach; proprietary supplement formulations (e.g. Manukajit); integrated digital-to-retail distribution model
Differentiation
Value Proposition
Digital-first consumer wellness brand combining influencer-driven marketing, direct-to-consumer e-commerce, and retail distribution across 1,000+ partner locations in DACH region
How They Differentiate
Strong digital-first approach with owned media channel (YouTube format "Find The Pro") providing authentic product integration; dual-brand strategy covering both sports recovery (FITGUN) and health supplements (FGN); cross-selling between brands
Market & Competition
Target Customers
Health-conscious consumers, athletes, active lifestyle individuals in DACH region and expanding European markets
Industry Verticals
Consumer Health & Wellness; Sports & Fitness; Dietary Supplements
Competitors
Mucki Protein; Bulk Powders; ESN (European Sports Nutrition)
Growth & Milestones
Growth Metrics
IPO raised €2.0M at €10.55/share; stock reached intraday high of €13.00 on second trading day
Major Milestones
2020: Founded by Dilxwax Acar and Diyar Acar; 2021: FITGUN brand established with DTC model; 2022: Retail partnerships with MediaMarktSaturn and Expert; 2023: Entry into supplements market; 2024: Reformhaus partnership in DACH and Netherlands; 2025: Rebrand to FIT GROUP AG, IPO preparation, FGN brand launch with 15 supplement products; 2026-06: Listed on Vienna Stock Exchange (direct market plus) at €10.55/share
Notable Customers
1,000+ retail partners across Germany, Austria, and Switzerland including MediaMarkt, Saturn, Expert, Reformhaus, REWE