Gelato
Operates an API-driven software platform connecting ecommerce sellers to a global network of 100+ production partners for on-demand, localized manufacturing.
- CEO / Founder
- Henrik Müller-Hansen
- Team Size
- 201-500
- Stage
- Active
- Total Funding
- $269M
- Latest Round
- Venture Round
- Key Investors
- Insight Partners; SoftBank Vision Fund 2; Goldman Sachs Asset Management; Dawn Capital; John Hepburn; SEB Pension Fund; Tellef Thorleifsson
Technology & Products
Key Products
Gelato offers an API-driven software platform for print-on-demand services, enabling creators to design and sell custom products like apparel, accessories, home decor, and photo books through a global network of production partners.
Technological Advantage
Reduces lead times to 72 hours; eliminates inventory risk and fixed asset costs; 100+ production partners globally.
Differentiation
Value Proposition
Enables global creators to produce and deliver customized goods within 72 hours without inventory or fixed assets by leveraging idle production capacity in 33 countries.
How They Differentiate
Gelato differentiates itself through its global network in 32-33 countries, enabling local production and faster delivery (72-hour delivery), and a software-first approach.
Market & Competition
Target Customers
Ecommerce sellers, creators, entrepreneurs, and global brands.
Industry Verticals
Creator economy; Ecommerce; Customized products
Competitors
Printful, Printify, Gooten
Growth & Milestones
Growth Metrics
120% annual revenue growth Q2 2021; API business 320% YoY growth; Network covers 33 countries, 5B+ people; Revenue ~$42M
Major Milestones
2007: Optimalprint launched; 2012: Gelato platform launched; 2019: API opened to ecommerce; 2021: $240M funding round and expansion into 3D printing
Notable Customers
Independent creators and global enterprise brands (approx. 70% solopreneurs and SMEs).