STARAY
A consumer technology brand specializing in mass-produced, AI-customized 3D-printed integrated footwear that eliminates traditional assembly processes.
- CEO / Founder
- Luo Jie
- Team Size
- 201-500
- Stage
- Active
- Total Funding
- $15.5M
- Latest Round
- Series B
- Key Investors
- Oceanpine Capital, Shunwei Capital, Vitalbridge
Technology & Products
Key Products
3D-printed footwear including sneakers and slides, plus STARAY AI integrated 3D printed shoe customization service platform using AI algorithms for personalized design generation and foot scanning technology.
Technological Advantage
Vertical integration of the entire value chain: proprietary high-performance polymer materials from parent company PollyPolymer, high-speed liquid resin printing hardware, and the Fitasy AI digital scanning ecosystem.
Differentiation
Value Proposition
Offers high-performance, fully customized footwear with superior comfort and durability through a glue-free, zero-waste 3D printing process and AI-driven precision fitting.
How They Differentiate
Vertical integration of proprietary high-performance polymer materials with industrial-scale mass production (2 million pairs annually) and 'Fitasy AI' personalized scanning.
Market & Competition
Target Customers
Tech-savvy consumers, professional and amateur athletes, fashion-forward individuals, and users seeking ergonomic/orthopedic customization.
Industry Verticals
["Footwear & Apparel","Additive Manufacturing (3D Printing)","Consumer Electronics","Health & Wellness"]
Competitors
Zellerfeld; LuxCreo; Carbon
Growth & Milestones
Growth Metrics
Scaled production capacity to 2 million pairs annually; expanded from industrial material supply to global consumer brand STARAY.
Major Milestones
["Founded parent company PollyPolymer in 2017","Closed $15.5M Series A funding in Dec 2021","Launched STARAY consumer brand and Fitasy AI platform in 2024","Achieved mass-production milestone of 2 million pairs per year in 2025","Won 'Best Media Impact Innovation Award' at CES 2026"]
Notable Customers
Global retail partners; Professional athletes; Tech-forward consumer segments; Japanese market consumers with stores in Osaka (Kitahorie flagship) and Tokyo (Ginza, Yurakucho Marui, Kanto retail store); Cannes Film Festival cultural partnership.