Decibel Made, a design studio led by Adam Hecht, has transitioned from its origins as the DIVE design studio to focus on large-scale additive manufacturing for the built environment. The company leverages its experience in 3D printing, previously demonstrated through the 3DPets prosthetic brand and a high-profile collaboration with Apple for the iPhone 14, to produce custom retail installations and furniture. Recent projects include the production of 3D printed benches for Lululemon retail locations in New York, utilizing large-format polymer additive manufacturing to create public-facing, functional design elements.

This move highlights a strategic shift in the additive manufacturing value chain, where service providers are moving away from opaque, proprietary industrial projects toward visible, consumer-facing applications. By focusing on retail and architectural furniture, Decibel is addressing the market gap for tangible, high-visibility AM applications that demonstrate the aesthetic and functional potential of the technology to the general public. This segment competes with traditional furniture manufacturing methods, relying on the ability of AM to provide mass customization and complex geometries that are otherwise cost-prohibitive or impossible to manufacture using subtractive or injection molding techniques.

Decibel is effectively positioning itself as a bridge between industrial AM hardware capabilities and commercial design requirements. To sustain this trajectory, the company must continue to optimize print speeds and material durability to meet the rigorous safety and longevity standards required for public-space furniture. Buyers should evaluate these projects based on the specific material performance and the total cost of ownership compared to traditional manufacturing, rather than just the novelty of the 3D printing process.