Hasen-Vite Launches TPR Titanium Powder Targeting 50% Cost Reduction for AM and MIM

Hasen-Vite, a subsidiary of publicly traded Hasen Group (SHA: 603958), held a global launch event on April 25, 2026, in Kunshan, China, for its TPR (Titanium Particle Reconstruction) titanium powder. The company claims its proprietary process, combining TPR technology for recycling titanium industrial scrap with NPA (Plasma Atomization) for spheroidization, produces high-sphericity, low-oxygen Ti-6Al-4V powder at a cost approaching roughly double that of stainless steel powder. Chief Scientist Wang Limin stated the core equipment and process are fully self-developed, representing a fundamental re-engineering of powder production rather than incremental optimization. The company also announced an ecosystem partner program offering a 10% powder bonus on long-term contracts and joint development of specialty alloys.

This launch targets the central bottleneck in metal AM and MIM adoption: material cost. Titanium powder has historically been priced at $300–$600/kg for high-quality spherical grades, constraining its use to aerospace and medical implants. Hasen-Vite's claim to approach stainless steel powder pricing — while maintaining low oxygen content and high yield from scrap feedstock — directly addresses the cost barrier that has limited titanium's penetration into consumer electronics, automotive, and general industrial applications. The move aligns with the broader Chinese localization arc (Pattern P2), where a domestic entrant leverages supply chain integration and process innovation to undercut established Western powder producers like AP&C, Tekna, and Praxair. If validated at scale, this could accelerate the consumer-electronics titanium pull-through seen in Apple's Watch Ultra and iPhone Air, where material cost remains a key constraint on wider adoption.

For the AM industry, the practical test is whether TPR powder can maintain consistent oxygen content below 0.15% and flowability across production batches of 10+ tons per month. Hasen-Vite must demonstrate qualification with major LPBF and binder jetting system OEMs, and secure at least one named production customer in consumer electronics or medical devices. The pricing claim is notable, but the market will judge on repeatability and supply reliability, not launch-day promises.