Apple
Develops and manufactures consumer electronics using additive manufacturing for titanium enclosures in Apple Watch and iPhone components, reducing raw material usage by 50% and saving over 400 metric tons of titanium.
- CEO / Founder
- Tim Cook
- Team Size
- 10000+
- Stage
- Established
- Total Funding
- $101.5M
- Latest Round
- IPO
- Key Investors
- Berkshire Hathaway; Black Capital Investments; Arthur Rock; Mike Markkula; Venrock; Sequoia Capital
Technology & Products
Key Products
Additive manufacturing for titanium enclosures in Apple Watch and iPhone components, 3D-printed polymer components for the hinge of the upcoming iPhone Fold, and advanced recycling technology for rare earth magnets.
Technological Advantage
Proprietary multi-laser LPBF process enables high-throughput production of titanium parts with 50% material savings vs. machining, protected by extensive R&D and trade secrets; verified advantage in saving over 400 metric tons of titanium.
Differentiation
Value Proposition
Reduces titanium raw material usage by 50% through 3D printing with recycled powder, cutting production waste and supporting carbon neutrality goals while enabling thinner, more durable designs.
How They Differentiate
3x faster build speed than standard LPBF systems using six-laser galvanometer setups, 50% lower material waste vs. traditional machining for titanium enclosures, integration of recycled materials for sustainability, utilizing 3D-printed polymer hinges to minimize display creases in foldable devices, and pioneering advanced recycling technology for rare earth magnets.
Market & Competition
Target Customers
Consumer electronics end-users, enterprise businesses (e.g., United Airlines, Accenture)
Industry Verticals
Consumer Electronics; Aerospace/Defense; Automotive; Medical
Competitors
Samsung; Google; Microsoft
Growth & Milestones
Growth Metrics
Revenue grew to $435.61 billion TTM as of April 2026; iPhone sales hit 247 million units in 2025, a record high.
Major Milestones
Founded in 1976; IPO in 1980; Introduced 3D-printed titanium Apple Watch cases in 2025; Saved over 400 metric tons of titanium through AM
Notable Customers
United Airlines; Accenture; MP Materials