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FLUX

HardwareTaipei, TaiwanFounded 2014· One of 1738 Hardware companies tracked by AMPulse

FLUX is a Taiwan-based company founded in 2014 that designs and manufactures consumer-level 3D printers and laser cutting/engraving machines, focusing on intuitive, all-in-one fabrication ecosystems.

CEO / Founder
Simon Ko
Team Size
11-50
Stage
Active
Total Funding
$70.6M
Latest Round
Series B
Key Investors
Archetype Ventures; DNX Ventures; Mirai Souzou Investments; Nobuhiro Ariyasu; NTT Docomo Ventures; Resona Capital; Salesforce Ventures; SMBC Nikko Securities; Sony Innovation Fund

Technology & Products

Key Products

Desktop laser cutters and engravers: beamo (30W compact CO2 laser), Beambox II (55W CO2 laser), HEXA (60W laser cutter for mass production), Ador series (color printing laser cutter). Also 3D printers: FLUX Delta and FLUX Delta+. Air filter: FLUX Beam Air.

Technological Advantage

Seamless integration of high-resolution cameras (8MP+) for real-time material previewing and proprietary 'Beam Studio' software that lowers the barrier to entry for non-technical designers.

Differentiation

Value Proposition

Empowers creators to bridge the gap between digital design and physical reality through intuitive, safe, and 'all-in-one' fabrication ecosystems that require minimal technical overhead.

How They Differentiate

Proprietary 'no-code AI' platform (FLUX AI) that leverages a massive data moat from their advertising optimization business to automate complex business workflows without technical overhead.

Market & Competition

Target Customers

Creative professionals, small business entrepreneurs (Etsy sellers), STEM educators, hobbyist 'makers,' and architectural designers.

Industry Verticals

["Education (K-12 and Higher Ed STEAM programs)","Small-Scale Manufacturing & Crafting","Architecture & Industrial Design","Marketing & Personalization Services","Hardware Prototyping"]

Competitors

Geniee (ジーニー); AnyMind Group; FreakOut Holdings

Growth & Milestones

Growth Metrics

FLUX operates through an extensive network of over 190 partners across 70+ countries and has over a decade of expertise in 3D printing and laser cutting industries.

Major Milestones

["Series B Extension completed in June 2025, bringing total capital to 10 billion JPY","Launch of 'FLUX AI,' a comprehensive no-code platform for AI implementation","Expansion from ad-tech (AutoStream) to full-scale AI consulting and HR tech (FLUX Agent)"]

Notable Customers

Toyo Keizai Inc.; Major Japanese Publishers; Mid-market E-commerce Enterprises

Recent coverage of FLUX

Why this company matters

FLUX occupies a niche in desktop fabrication by combining laser cutting, engraving, and 3D printing in a single ecosystem. Founded in 2014 in Taipei, the company targets users who need an intuitive, all-in-one platform rather than separate industrial-grade machines. Its interchangeable module system, first introduced in the Ador model, lets operators switch between CO2 laser, diode laser, and inkjet printing on one device, reducing hardware costs and workspace requirements.

The core product line includes the beamo (30W compact CO2 laser), Beambox II (55W CO2 laser), HEXA (60W laser cutter for higher throughput), and the Ador series with color printing capability. On the polymer AM side, FLUX offers the FLUX Delta and FLUX Delta+ FDM printers. The company's Beam Studio software and integrated 8MP+ cameras enable real-time material previewing, lowering the learning curve for non-technical designers. An air filtration unit, the FLUX Beam Air, addresses fume management in enclosed settings.

FLUX sells primarily into education (K-12 and higher-ed STEAM programs), small-scale manufacturing and crafting, architecture and industrial design, and hardware prototyping. Notable named customers include Toyo Keizai Inc. and major Japanese publishers. The company has equipped over 180 schools in Europe and numerous STEM labs globally, supported by distribution partnerships with MatterHackers in the US, idarts in Japan, and FLUX Europe. Software compatibility extends to LightBurn, Adobe, and Autodesk ecosystems.

FLUX has raised $70.6M from investors including Archetype Ventures, DNX Ventures, Sony Innovation Fund, Salesforce Ventures, and NTT Docomo Ventures. A Series B extension closed in June 2025 brought total capital to 10 billion JPY. The company operates through over 190 partners across 70+ countries. A key open question is whether its modular desktop approach can sustain growth as low-cost laser cutters and FDM printers from competitors like Glowforge and Creality continue to improve in ease of use and feature sets.