Redefine Meat
A pioneering food-technology company that produces 'New-Meat'—plant-based meat products, including the world's first commercial-scale 3D-printed whole-cuts, designed to replicate the sensory experience of animal meat.
- CEO / Founder
- Eshchar Ben-Shitrit
- Team Size
- 201-500
- Stage
- Active
- Total Funding
- $170.0M
- Latest Round
- Series B
- Key Investors
- Hanaco Ventures, Synthesis Capital, Happiness Capital, CPT Capital, Lerer Hippeau
Technology & Products
Key Products
Redefine Meat offers a "New-Meat" portfolio including beef and lamb cuts, burgers, sausages, lamb kebabs, ground beef, pulled beef, pulled pork, and bratwurst, focusing on whole-cut alternatives.
Technological Advantage
Proprietary 'Additive Manufacturing' technology that precisely layers plant-based compositions (Alt-Muscle, Alt-Fat, and Alt-Blood) at an industrial scale, combined with a B2B2C strategy that leverages endorsements from world-renowned chefs to build premium brand equity.
Differentiation
Value Proposition
Delivers the exact texture, flavor, and mouthfeel of high-quality animal meat (specifically complex whole-cuts like steak) using sustainable plant-based ingredients and advanced additive manufacturing.
How They Differentiate
Proprietary 'Additive Manufacturing' (3D printing) technology that precisely layers plant-based 'Alt-Muscle', 'Alt-Fat', and 'Alt-Blood' to replicate the complex fibrous structure of whole-cut steaks, rather than just minced meat.
Market & Competition
Target Customers
Flexitarians and meat-lovers seeking sustainable alternatives, high-end restaurants and Michelin-starred chefs, and major grocery retailers.
Industry Verticals
["Food & Beverage","Food Technology","Hospitality (Horeca)","Retail / Consumer Goods"]
Competitors
Aleph Farms, SavorEat, Beyond Meat, Impossible Foods.
Growth & Milestones
Growth Metrics
Expanded to over 1,000 food service locations across Europe and established a large-scale production facility in the Netherlands.
Major Milestones
["Successfully launched the world's first commercial-scale 3D-printed plant-based whole-cuts in 2021","Opened a major 'mega-factory' in Best, Netherlands in 2022 to support European expansion","Partnered with Giraudi Meats, the world's largest exporter of high-end meat, for European distribution","Secured $135M Series B in 2022 to scale global operations"]
Notable Customers
Greene King (UK), The Breakfast Club (UK), Meraki (UK), Boterlap (Netherlands), Koks gemert (Netherlands), Wildschut (Netherlands), Café Luxembourgh (Netherlands), Shakshuk (Netherlands), Jumbo (Netherlands), Albert Heijn (Netherlands), Crisp (Netherlands), Rami Levy (Israel), Marco Pierre White (chef).