How much funding has Redefine Meat raised?

Redefine Meat has raised $180.0M in total funding. Key investors include Hanaco Ventures, Synthesis Capital, Happiness Capital, CPT Capital, Lerer Hippeau.

Who is the CEO of Redefine Meat?

Eshchar Ben-Shitrit is the CEO of Redefine Meat. The company was founded in 2018.

Where is Redefine Meat located?

Redefine Meat is headquartered in Rehovot, Israel.

What funding stage is Redefine Meat at?

Redefine Meat is currently at the Active stage.

How many employees does Redefine Meat have?

Redefine Meat has approximately 201-500 employees.

Redefine Meat

Name: AM Companies Database
Creator: AMPulse
License: https://creativecommons.org/licenses/by/4.0/

ApplicationRehovot, IsraelFounded 2018· One of 381 Application companies tracked by AMPulse

A pioneering food-technology company that produces 'New-Meat'—plant-based meat products, including the world's first commercial-scale 3D-printed whole-cuts, designed to replicate the sensory experience of animal meat.

CEO / Founder: Eshchar Ben-Shitrit
Team Size: 201-500
Stage: Active
Total Funding: $180.0M
Latest Round: Series B
Key Investors: Hanaco Ventures, Synthesis Capital, Happiness Capital, CPT Capital, Lerer Hippeau

Technology & Products

Key Products

Redefine Meat offers a "New-Meat" portfolio including beef and lamb cuts, burgers, sausages, lamb kebabs, ground beef, pulled beef, pulled pork, and bratwurst, focusing on whole-cut alternatives.

Technological Advantage

Proprietary 'Additive Manufacturing' technology that precisely layers plant-based compositions (Alt-Muscle, Alt-Fat, and Alt-Blood) at an industrial scale, combined with a B2B2C strategy that leverages endorsements from world-renowned chefs to build premium brand equity.

Differentiation

Value Proposition

Delivers the exact texture, flavor, and mouthfeel of high-quality animal meat (specifically complex whole-cuts like steak) using sustainable plant-based ingredients and advanced additive manufacturing.

How They Differentiate

Proprietary 'Additive Manufacturing' (3D printing) technology that precisely layers plant-based 'Alt-Muscle', 'Alt-Fat', and 'Alt-Blood' to replicate the complex fibrous structure of whole-cut steaks, rather than just minced meat.

Market & Competition

Target Customers

Flexitarians and meat-lovers seeking sustainable alternatives, high-end restaurants and Michelin-starred chefs, and major grocery retailers.

Industry Verticals

["Food & Beverage","Food Technology","Hospitality (Horeca)","Retail / Consumer Goods"]

Competitors

Aleph Farms, SavorEat, Beyond Meat, Impossible Foods.

Growth & Milestones

Growth Metrics

Expanded to over 1,000 food service locations across Europe and established a large-scale production facility in the Netherlands.

Major Milestones

["Successfully launched the world's first commercial-scale 3D-printed plant-based whole-cuts in 2021","Opened a major 'mega-factory' in Best, Netherlands in 2022 to support European expansion","Partnered with Giraudi Meats, the world's largest exporter of high-end meat, for European distribution","Secured $135M Series B in 2022 to scale global operations"]

Notable Customers

Greene King (UK), The Breakfast Club (UK), Meraki (UK), Boterlap (Netherlands), Koks gemert (Netherlands), Wildschut (Netherlands), Café Luxembourgh (Netherlands), Shakshuk (Netherlands), Jumbo (Netherlands), Albert Heijn (Netherlands), Crisp (Netherlands), Rami Levy (Israel), Marco Pierre White (chef).

https://www.redefinemeat.com

Why this company matters

Redefine Meat occupies a distinct niche in the alternative protein market by using additive manufacturing to produce whole-cut plant-based meat, not just minced products. While competitors like Beyond Meat and Impossible Foods focus on burgers and ground meat, Redefine Meat's 3D printing technology maps the fibrous structure of muscle and fat to create steaks and other whole cuts that mimic the sensory experience of animal meat.

The company's core technology is a proprietary additive manufacturing process it calls Meat Matrix Additive Manufacturing (MMAM). This industrial-scale system precisely layers three plant-based compositions—Alt-Muscle, Alt-Fat, and Alt-Blood—to replicate the texture, flavor, and mouthfeel of high-quality beef and lamb cuts. The process is a form of material extrusion (MEX) adapted for food-grade bioprinting.

Redefine Meat targets a B2B2C strategy, selling first to high-end restaurants and foodservice operators before expanding into retail. Notable customers include UK pub chain Greene King, Dutch retailers Jumbo and Albert Heijn, and Israeli grocer Rami Levy. The company has partnered with Giraudi Meats, a major European meat distributor, and chef Marco Pierre White as a brand ambassador. Its product portfolio includes whole-cut steaks, burgers, sausages, lamb kebabs, and pulled meats.

The company's strategic moat lies in its proprietary 3D printing technology and industrial-scale production facility in Best, Netherlands, which supports over 1,000 foodservice locations across Europe. A key open question is whether the additive manufacturing approach can achieve cost parity with conventional plant-based meat and scale to compete with traditional meat prices, especially as the company targets flexitarians and meat-lovers rather than just vegetarians.