Skip to main content

Redefine Meat

ApplicationRehovot, IsraelFounded 2018· One of 686 Application companies tracked by AMPulse

A pioneering food-technology company that produces 'New-Meat'—plant-based meat products, including the world's first commercial-scale 3D-printed whole-cuts, designed to replicate the sensory experience of animal meat.

CEO / Founder
Eshchar Ben-Shitrit
Team Size
201-500
Stage
Active
Total Funding
$180.0M
Latest Round
Series B
Key Investors
Hanaco Ventures, Synthesis Capital, Happiness Capital, CPT Capital, Lerer Hippeau

Technology & Products

Key Products

Redefine Meat offers a "New-Meat" portfolio including beef and lamb cuts, burgers, sausages, lamb kebabs, ground beef, pulled beef, pulled pork, and bratwurst, focusing on whole-cut alternatives.

Technological Advantage

Proprietary 'Additive Manufacturing' technology that precisely layers plant-based compositions (Alt-Muscle, Alt-Fat, and Alt-Blood) at an industrial scale, combined with a B2B2C strategy that leverages endorsements from world-renowned chefs to build premium brand equity.

Patent position

Redefine Meat filed 1 patent family in 2022–2024, down from 16 in 2019–2021, a 94% fall, while tracked AM filings in the same patent offices fell 27%, underperforming the broader trend. AMPulse analysis

Filing momentum
1 families filed 2022–2024, 16 in 2019–2021 (-94%); all tracked AM filings in the same offices -27%
Filed in
US 41%EP 35%WO 18%CN 6%
Named competitors, AM patent families
Aleph Farms 2

17 AM patent families in total. Recent years are still being published, so read a filing change against the same-office figure.

Differentiation

Value Proposition

Delivers the exact texture, flavor, and mouthfeel of high-quality animal meat (specifically complex whole-cuts like steak) using sustainable plant-based ingredients and advanced additive manufacturing.

How They Differentiate

Proprietary 'Additive Manufacturing' (3D printing) technology that precisely layers plant-based 'Alt-Muscle', 'Alt-Fat', and 'Alt-Blood' to replicate the complex fibrous structure of whole-cut steaks, rather than just minced meat.

Market & Competition

Target Customers

Flexitarians and meat-lovers seeking sustainable alternatives, high-end restaurants and Michelin-starred chefs, and major grocery retailers.

Industry Verticals

Food & Beverage, Food Technology, Hospitality (Horeca), Retail / Consumer Goods

Competitors

Aleph Farms, SavorEat, Beyond Meat, Impossible Foods.

Growth & Milestones

Growth Metrics

Expanded to over 1,000 food service locations across Europe and established a large-scale production facility in the Netherlands.

Major Milestones

Successfully launched the world's first commercial-scale 3D-printed plant-based whole-cuts in 2021, Opened a major 'mega-factory' in Best, Netherlands in 2022 to support European expansion, Partnered with Giraudi Meats, the world's largest exporter of high-end meat, for European distribution, Secured $135M Series B in 2022 to scale global operations

Notable Customers

Greene King (UK), The Breakfast Club (UK), Meraki (UK), Boterlap (Netherlands), Koks gemert (Netherlands), Wildschut (Netherlands), Café Luxembourgh (Netherlands), Shakshuk (Netherlands), Jumbo (Netherlands), Albert Heijn (Netherlands), Crisp (Netherlands), Rami Levy (Israel), Marco Pierre White (chef).

https://www.redefinemeat.com

AM patents

AM-relevant patents linked to this company.

Patents
18
Granted
2
Families
17

Leading domains: process (17), equipment (5)

Filings by year: 2023: 1 · 2021: 4 · 2020: 8 · 2019: 5

  1. PACKED TEXTURIZED PROTEIN UNITS AND USES THEREOF4132287 · EP
  2. SUPPORT APPARATUS04111872 · EP
  3. WHOLE MUSCLE MEAT SUBSTITUTE AND METHODS OF OBTAINING THE SAME20230054944 · US
  4. SYSTEM AND METHOD FOR FABRICATION OF A THREE-DIMENSIONAL EDIBLE PRODUCT04228440 · EP
  5. WHOLE-MUSCLE MEAT ANALOGUES WITH FLUID ACCOMMODATING SPACES AND METHOD OF PRODUCING THE SAME20250134134 · US

Funding rounds

  • Series B$135.0M2022-01Lead: Hanaco Ventures · Source: Food Dive
  • Series A$29.0M2021-02Lead: Happiness Capital · Source: TechCrunch
  • Seed$6.0M2019-09Lead: CPT Capital · Source: Crunchbase

Why this company matters

AMPulse analysis, not a company disclosure

Redefine Meat occupies a distinct niche in the alternative protein market by using additive manufacturing to produce whole-cut plant-based meat, not just minced products. While competitors like Beyond Meat and Impossible Foods focus on burgers and ground meat, Redefine Meat's 3D printing technology maps the fibrous structure of muscle and fat to create steaks and other whole cuts that mimic the sensory experience of animal meat.

The company's core technology is a proprietary additive manufacturing process it calls Meat Matrix Additive Manufacturing (MMAM). This industrial-scale system precisely layers three plant-based compositions—Alt-Muscle, Alt-Fat, and Alt-Blood—to replicate the texture, flavor, and mouthfeel of high-quality beef and lamb cuts. The process is a form of material extrusion (MEX) adapted for food-grade bioprinting.

Redefine Meat targets a B2B2C strategy, selling first to high-end restaurants and foodservice operators before expanding into retail. Notable customers include UK pub chain Greene King, Dutch retailers Jumbo and Albert Heijn, and Israeli grocer Rami Levy. The company has partnered with Giraudi Meats, a major European meat distributor, and chef Marco Pierre White as a brand ambassador. Its product portfolio includes whole-cut steaks, burgers, sausages, lamb kebabs, and pulled meats.

The company's strategic moat lies in its proprietary 3D printing technology and industrial-scale production facility in Best, Netherlands, which supports over 1,000 foodservice locations across Europe. A key open question is whether the additive manufacturing approach can achieve cost parity with conventional plant-based meat and scale to compete with traditional meat prices, especially as the company targets flexitarians and meat-lovers rather than just vegetarians.