Skip to main content

Tsuyo

HardwareGreater Noida, IndiaFounded 2020· One of 1708 Hardware companies tracked by AMPulse

An Indian deep-tech startup specializing in the design and manufacturing of localized, high-performance electric powertrains, including motors and controllers, for a wide range of electric vehicles.

CEO / Founder
Vijay Kumar
Team Size
51-200
Stage
Active
Total Funding
$5.0M
Latest Round
Pre-Series A
Key Investors
Avaana Capital, Antler India

Technology & Products

Key Products

Tsuyo designs and manufactures electric powertrain systems including motors, controllers, and integrated drivetrains. Product range includes SPMSM, IPMSM, ACIM, SRM, and SynRM (magnet-less) motor technologies, along with Vehicle Control Units (VCU), Transmission Control Units (TCU), DC-DC converters, gearboxes, and IoT systems. Power range: 0.5 kW to 250 kW.

Technological Advantage

Proprietary motor control algorithms and thermal management systems designed for high-ambient tropical climates; significant cost and supply chain advantage through 80-90% localization of components.

Differentiation

Value Proposition

Provides a 'Made in India' alternative to imported EV components, offering customized, high-efficiency powertrains optimized for local environmental conditions and cost-competitiveness.

How They Differentiate

High localization (80-90%) of components and a wide power spectrum (1kW to 600kW) optimized for tropical climates.

Market & Competition

Target Customers

EV OEMs (Original Equipment Manufacturers) across two-wheelers, three-wheelers, commercial vehicles (buses/trucks), and off-road/industrial equipment manufacturers.

Industry Verticals

["Automotive (Electric Vehicles)","Logistics & Last-mile Delivery","Agriculture (Electric Tractors)","Industrial & Construction Equipment"]

Competitors

Numeric, Topband, Toyota Battery, Varta, GKN Group, Ramkrishna Forgings, Samvardhana Motherson International, Bharat Forge, Dana (Automotive), Equipmake, Electra EV, Hexagon Purus

Growth & Milestones

Growth Metrics

Reported 300% year-on-year growth in the EV component sector.

Major Milestones

["Established high-capacity manufacturing facility in Greater Noida","Developed indigenous PMSM and BLDC motor portfolio up to 600kW","Secured $4.8M Pre-Series A funding led by Avaana Capital in early 2024","Initiated expansion plans to raise $20M for Series A in late 2024/2025"]

Notable Customers

Mahindra, Volvo Eicher, Sonalika, Hero, Greaves, Livguard. The company works with more than 25 OEMs and has delivered over 150,000 powertrain units.

Why this company matters

Tsuyo is an Indian deep-tech startup that designs and manufactures localized electric powertrains for a broad range of vehicles. Founded in 2020 and based in Greater Noida, the company positions itself as a 'Made in India' alternative to imported EV components, targeting cost competitiveness and optimization for tropical climates.

The company's product portfolio spans multiple motor technologies — SPMSM, IPMSM, ACIM, SRM, and SynRM (magnet-less) — along with Vehicle Control Units, Transmission Control Units, DC-DC converters, gearboxes, and IoT systems. Power output ranges from 0.5 kW to 250 kW, with a stated capability up to 600 kW, covering micro-mobility scooters through heavy-duty commercial trucks and off-road equipment.

Tsuyo claims 80-90% localization of components, giving it a cost and supply chain advantage over imported alternatives. Its proprietary motor control algorithms and thermal management systems are designed for high-ambient tropical conditions. The company has filed four patents and reports 29 patentable innovations, including rare-earth-free and hybrid magnet-based motors.

Customers include Mahindra, Volvo Eicher, Sonalika, Hero, Greaves, and Livguard. Tsuyo has delivered over 150,000 powertrain units to more than 25 OEMs across two-wheelers, three-wheelers, commercial vehicles, and agricultural equipment. The company reported 300% year-on-year growth and secured $4.8 million in Pre-Series A funding led by Avaana Capital in early 2024, with plans to raise $20 million for Series A.