Wooj
A Brooklyn-based design studio that utilizes robotic 3D printing and recycled materials to manufacture sustainable, high-end home decor and lighting at an accessible price point.
- CEO / Founder
- Sean Kim
- Team Size
- 1-10
- Stage
- Growth Stage
- Total Funding
- Undisclosed
- Latest Round
- Self-funded
- Key Investors
- ["Sean Kim"]
Technology & Products
Key Products
3D printed home decor and lighting, including the Wavy Lamp.
Technological Advantage
Proprietary 3D printing workflows using recycled PETG (rPETG) and PLA to achieve complex, organic geometries and textures that are difficult or cost-prohibitive to produce via traditional methods.
Differentiation
Value Proposition
Bypasses traditional manufacturing overhead and waste by using localized robotic 3D printing to create ethically manufactured, biomorphic home goods from recycled plastics.
How They Differentiate
Localized 'micro-factory' production using recycled bioplastics (rPETG and corn-based PLA) to create high-end biomorphic designs at accessible price points ($100–$300), bypassing traditional injection molding overhead.
Market & Competition
Target Customers
Eco-conscious consumers, interior design enthusiasts, Gen Z/Millennial homeowners, and professional interior designers (Trade).
Industry Verticals
["Home Decor","Lighting","Sustainable Manufacturing","Consumer Goods"]
Competitors
Gantri, Honey & Ivy, Model No. Furniture
Growth & Milestones
Growth Metrics
Estimated $363,000+ in monthly online revenue (Oct 2024) with 59% quarterly growth; reached 5,000+ units sold by 2022; expanded from a home closet to a 24-printer Brooklyn studio.
Major Milestones
["Founded in 2020 by Sean Kim as a pandemic-era 3D-printing experiment","Named to the 'Dwell 24' list of best emerging designers in 2021","Expanded to a full-scale manufacturing studio in Brooklyn with a team of 6 by 2022","Launched the 'Scoop Lamp' collaboration with designer Ana Luisa Corrigan in 2024","Secured retail partnership with the MoMA Design Store in 2024"]
Notable Customers
MoMA Design Store, Urban Outfitters, Ana Luisa Corrigan (Collaborator), Christopher Merchant (Collaborator)