Wooj Design
A Brooklyn-based design studio that leverages 3D printing and robotics to create sustainable, ethically manufactured home decor and lighting.
- CEO / Founder
- Sean Kim
- Team Size
- 6
- Stage
- Growth Stage
- Total Funding
- Undisclosed (Bootstrapped)
- Latest Round
- Bootstrapped / Revenue-funded
- Key Investors
- ["Sean Kim (Founder)"]
Technology & Products
Key Products
["Wavy Lamp (Iconic 3D-printed table lamp)","Allium Lamp (Cordless mini lamp series)","3D-Printed Home Accessories (Clocks, vases, and candle holders)","Ceramic Vessels (Hybrid manufacturing prototypes)","Custom Commercial Lighting Installations"]
Technological Advantage
Utilizes a scalable 3D printing farm (24+ printers) and recycled materials like rPETG to enable rapid prototyping and low-waste, on-demand production of complex geometries that are difficult to achieve with traditional molding.
Differentiation
Value Proposition
Delivers high-end, domestically manufactured designer goods at an accessible price point by combining automated additive manufacturing with traditional craft.
How They Differentiate
Wooj Design differentiates through a vertically integrated 'micro-factory' model, where design, 3D printing, and assembly happen in-house in Brooklyn. Unlike competitors who may outsource production or use a platform model for various designers, Wooj focuses on a signature organic aesthetic using recycled rPETG (recycled water bottles) and sustainable domestic manufacturing.
Market & Competition
Target Customers
Design-conscious and eco-conscious consumers, interior designers, and high-end retail curators (e.g., MoMA, West Elm).
Industry Verticals
["Consumer Goods","Home Decor & Lighting","Additive Manufacturing","Sustainable Design"]
Competitors
["Gantri","Honey and Ivy","Model No. Furniture"]
Growth & Milestones
Growth Metrics
Scaled from a single printer in a closet to a 24+ printer farm; sold over 5,000 units of the flagship 'Wavy Lamp' within the first two years of operation.
Major Milestones
["Founded in 2020 by Sean Kim during the COVID-19 pandemic","Named to the 'Dwell 24' list of best emerging designers in 2021","Established a permanent manufacturing studio in Brooklyn, NY","Launched the 'Meet the Makers' partnership with MoMA Design Store in 2022","Expanded product line from lighting to clocks, vases, and cordless technology (Allium Lamp)"]
Notable Customers
["MoMA Design Store","West Elm","Urban Outfitters","Design Milk"]