HardwareNew Taipei City, TaiwanFounded 2013· One of 1756 Hardware companies tracked by AMPulse
XYZprinting produced a wide range of affordable, user-friendly desktop 3D printers, primarily using FFF and SLA technologies, aimed at making 3D printing accessible to a mass market.
CEO / Founder
Simon Shen
Team Size
51-200
Stage
Defunct
Total Funding
$10M
Key Investors
New Kinpo Group
Technology & Products
Key Products
["da Vinci series (FFF printers for consumers)","Nobel series (SLA printers)","PartPro series (Professional FFF and SLS printers)","3D scanners and proprietary printing materials"]
Technological Advantage
The company's primary advantage was leveraging the massive manufacturing scale, supply chain, and operational expertise of its parent company, New Kinpo Group, enabling it to produce hardware at highly competitive prices.
Differentiation
Value Proposition
To provide cost-effective, safe, and easy-to-use 3D printing solutions for the consumer and prosumer markets.
How They Differentiate
XYZprinting differentiated itself through a focus on user-friendliness with plug-and-play machines, safety features (enclosed printers), and a closed ecosystem with proprietary, chipped filament, which was intended to ensure quality and ease of use.
Market & Competition
Target Customers
Consumers, hobbyists, educators, and small businesses.
In 2015, the company became the world's largest 3D printer manufacturer by unit sales, demonstrating significant market penetration in its early years.
Major Milestones
["2013: Company founded as a subsidiary of New Kinpo Group.","2014: Launched the da Vinci 1.0, one of the first affordable all-in-one 3D printer-scanners.","2015: Became the world's largest 3D printer manufacturer by shipment volume.","2023: Ceased global consumer 3D printing operations.","2023: Sold its Selective Laser Sintering (SLS) business to Nexa3D."]
Notable Customers
Oakley (used SLS for product development); Converse (used SLS for material testing)
XYZprinting was founded in 2013 as a subsidiary of the New Kinpo Group, a large Taiwanese electronics manufacturer. Its core strategy was to leverage the parent company's massive supply chain and production capacity to produce affordable, user-friendly desktop 3D printers for the mass market. This allowed it to undercut competitors on price and quickly capture market share in the consumer and education segments.
The company's product lineup centered on the da Vinci series of FFF printers and the Nobel series of SLA printers, both designed for plug-and-play operation. XYZprinting also introduced the PartPro series, which included professional FFF and SLS machines, along with proprietary chipped filament and 3D scanners. The closed ecosystem aimed to simplify the user experience and ensure print quality, though it limited material choice.
At its peak around 2015, XYZprinting claimed to be the world's largest 3D printer manufacturer by unit shipments, selling primarily to consumers, hobbyists, educators, and small businesses. Notable customers included Oakley and Converse, which used the company's SLS systems for product development and material testing. The company's low-cost model disrupted the early consumer 3D printing market, but it faced intense competition from Creality, Anycubic, and Prusa Research.
By 2023, XYZprinting had ceased its global consumer 3D printing operations and sold its SLS business to Nexa3D. The company's rise and fall illustrate the challenges of sustaining a low-margin, high-volume consumer hardware business in a rapidly commoditizing market. Its legacy remains a case study in how manufacturing scale can temporarily dominate a nascent industry segment.
The company's strategic moat was its cost advantage from New Kinpo Group's scale, but this proved insufficient against a wave of even cheaper Chinese competitors and the shift toward open-material systems. The open question is whether the Nexa3D acquisition of the SLS division will yield a more focused industrial play, or if the XYZprinting brand has permanently exited the additive manufacturing landscape.