Shephard Group
Defence market intelligence and media company providing news, analysis, and marketing solutions for the global defence sector since 1981.
- CEO / Founder
- Darren Lake
- Team Size
- 51-200
- Stage
- Active
- Latest Round
- Bootstrapped
Technology & Products
Key Products
Defence Insight (market intelligence platform); Shephard News (news portal); Defence Studio (marketing solutions); Newsletters; Market Insights and Technology Reports; Industry White Papers; Defence Advertising
Technological Advantage
Proprietary Defence Insight data platform built over four decades of defence-sector coverage, giving unmatched breadth of global defence spending data.
Differentiation
Value Proposition
Provides data-driven defence market intelligence (Defence Insight), news coverage, and marketing/advertising solutions covering over 85% of global defence spending.
How They Differentiate
Combines dedicated defence-only editorial coverage with a proprietary quantitative market intelligence product (Defence Insight), rather than being a general news outlet or generic market research firm.
Market & Competition
Target Customers
Defence industry companies, government defence ministries, and procurement/business development teams needing market intelligence and advertising reach.
Industry Verticals
Aerospace, Defence, Naval/Maritime Security, Military Training, Land Warfare, Uncrewed Vehicles
Competitors
Janes (IHS Markit); Breaking Defense; Defense News (Sightline Media Group)
Growth & Milestones
Growth Metrics
3,100,000+ users annually; 85%+ coverage of global defence spending data
Major Milestones
Founded 1981; Darren Lake became Managing Director in 2012, CEO in 2018, Chairman & CEO in 2024; formed partnership/JV with Navy Lookout
Notable Customers
Czech Ministry of Defence (Defence Insight subscriber); Raytheon UK; global defence ministries and industry subscribers