Shephard
Defence market intelligence and media company providing news, analysis, and marketing solutions for the global defence sector since 1981.
- Team Size
- 51-200
- Stage
- Mature
- Latest Round
- Bootstrapped
Technology & Products
Key Products
Defence Insight (market intelligence platform); Premium News (defence news and analysis); Branded Content marketing solutions; Studio (bespoke content production); Technology Reports; Industry Spotlights
Technological Advantage
Proprietary Defence Insight data platform; 40+ years of accumulated defence industry knowledge and relationships; dedicated editorial team covering air, land, naval, and digital battlespace
Differentiation
Value Proposition
Reliable market intelligence and marketing solutions for the global defence industry, covering air, land, naval, and digital battlespace sectors.
How They Differentiate
Specialist defence-only focus with 40+ years of domain expertise; comprehensive market intelligence platform (Defence Insight) combining data, news, and analysis; end-to-end marketing solutions tailored to the defence sector
Market & Competition
Target Customers
Defence industry companies, government agencies, defence contractors, military procurement professionals
Industry Verticals
Defence; Aerospace; Military; Government
Competitors
Janes; Defense News (Sightline Media Group); Breaking Defense
Growth & Milestones
Major Milestones
Founded 1981 as print publisher; evolved to fully digital company; launched Defence Insight platform; rebranded from Shephard Media to Shephard Group