ATLIX appoints Excelencia Tech Group as Spanish distributor for TruPrint LPBF portfolio

ATLIX, the independent company formed from TRUMPF's former additive manufacturing division, has appointed Excelencia Tech Group as its official distributor for Spain. The Barcelona-based partner will carry the full ATLIX LPBF portfolio, providing sales, application engineering, certified training, maintenance, and spare parts from offices in Barcelona, Madrid, and Bizkaia at the Automotive Intelligence Center. Excelencia Tech's Windforce 3D division will also offer on-demand printing services. The deal is part of ATLIX's broader commercial consolidation across Southern Europe, with Excelencia Tech deploying five application engineers and five field service technicians for national coverage.

This distribution agreement places ATLIX's TruPrint platform into a Spanish market that has been steadily building industrial AM capability, particularly in automotive tooling and medical device production. Excelencia Tech's presence at DFactory Barcelona and the Automotive Intelligence Center gives ATLIX direct access to two of Spain's most concentrated industrial AM adoption zones. The partnership follows the pattern of European LPBF manufacturers using established regional distributors to gain service density without building direct sales infrastructure - a capital-efficient approach that mirrors how EOS and Renishaw have scaled in similar mid-tier markets. For ATLIX, which needs to demonstrate post-TRUMPF independence and commercial momentum, Spain represents a test case for whether its technology can win against incumbent LPBF platforms in a price-sensitive, application-driven market.

For Spanish manufacturers evaluating LPBF adoption, this deal means a second major European supplier now has local application engineering and service support, reducing the risk of buying hardware without nearby technical backup. ATLIX must now prove that its TruPrint machines can deliver the print quality and productivity that Excelencia Tech's CEO cited in the announcement, particularly in healthcare and defense-aerospace verticals where qualification requirements are highest. The practical next step is whether Excelencia Tech can convert its existing customer relationships into ATLIX machine sales within the next two quarters.