DJI-backed Elegoo reports 2.3 billion yuan annual revenue, led by consumer resin 3D printers

Elegoo, the Shenzhen-based consumer 3D printer manufacturer backed by DJI, generated 2.3 billion yuan (approximately $320 million) in annual revenue, according to a company disclosure. The company, operating under parent SmartPie, closed a Series B round worth several hundred million dollars in November 2025, with DJI as a strategic investor. Elegoo's growth has been driven by its Mars and Saturn series of LCD-based resin (MSLA) printers, which start at around $200, undercutting Western competitors by a wide margin.

Elegoo's trajectory exemplifies the Chinese localization arc pattern: a domestic entrant leverages Shenzhen's supply chain to commoditize a technology pioneered by Western firms, then scales rapidly on price and volume. The company has built a full-stack ecosystem including the Nexprint model-sharing platform and a $1 million creator fund, moving beyond hardware into software and community lock-in. For the broader consumer AM segment, Elegoo's scale confirms that the desktop resin market has matured into a high-volume, low-margin business where ecosystem depth, not printer specs, determines long-term defensibility.