AppliCad
Developer of 3D roof and cladding modeling, estimating, and fabrication software for the metal roofing industry.
- CEO / Founder
- Ray Smith
- Team Size
- 1-10
- Stage
- Bootstrapped
- Latest Round
- Bootstrapped
Technology & Products
Key Products
Roof Wizard (flagship 3D roof modeling, estimating, and quoting software); Estimating Bureau Service (outsourced roof estimating); Pocket Roof Calculator; Automatic Report Generator; AppliCad Academy (online training)
Technological Advantage
Proprietary 3D CAD engine purpose-built for roofing geometry; RXF/XML data exchange standard; linear nesting/block-cutting algorithms; aerial imagery integration (Google Maps, EagleView, Hover); rollformer controller export.
Differentiation
Value Proposition
3D roof modeling software that automates material takeoffs, reduces waste (avg. 10% material savings via block cutting), generates complete quotes/reports, and integrates with rollformer machines for direct fabrication.
How They Differentiate
35+ years of domain-specific CAD development; invented the RXF (Roof eXchange Format) data standard now widely used in US insurance workflows; block-cutting/linear nesting for metal waste reduction; direct rollformer machine integration; family-owned and bootstrapped with global reach (148 countries).
Market & Competition
Target Customers
Roofing contractors, metal roofing manufacturers, roofing material distributors, engineering firms, and architectural firms in the residential and commercial roofing sector.
Industry Verticals
Roofing and cladding; Metal roofing fabrication; Construction estimating; Solar panel installation planning
Competitors
EagleView Technologies; Roofr; GAF QuickMeasure; HOVER; iRoofing; RoofSnap
Growth & Milestones
Major Milestones
1991: Founded by Ray Smith in Melbourne; 2007: Created RXF data standard; 2010s: Pioneered linear nesting/block cutting for metal roofing; 2020-2025: Won Metal of Honor award five consecutive years; V12 release (2025) — largest update yet.
Notable Customers
Barrier Roofing (Australia); used by roofing contractors, distributors, and manufacturers in 148 countries