Bidso
A tech-enabled, design-led contract manufacturing platform that connects consumer brands with a curated network of manufacturers to streamline product development and sourcing.
- CEO / Founder
- Vivek Singhal
- Team Size
- 11-50
- Stage
- Growth Stage
- Total Funding
- $15.7M
- Latest Round
- Series A (2026-03)
- Key Investors
- ["Blume Ventures","PeerCapital","DeVC","Alteria Capital","Sadev Ventures"]
Technology & Products
Key Products
Bidso specializes in outdoor toys and baby hardlines, including tricycles, scooters, and baby walkers. They also help brands launch licensed products in the kids' category.
Technological Advantage
Leverages a proprietary tech stack for real-time production tracking and quality milestones, combined with a deeply vetted 'China Plus One' alternative manufacturing network in India.
Differentiation
Value Proposition
Simplifies the 'design-to-delivery' lifecycle by providing brands with access to vetted manufacturing partners, ensuring quality control, and offering design expertise to reduce time-to-market.
How They Differentiate
Bidso employs a 'design-led' Original Design Manufacturer (ODM) model, actively participating in product creation and cataloging rather than just executing brand-provided designs (OEM).
Market & Competition
Target Customers
D2C brands, established retail chains, e-commerce companies, and global brands looking to source from India.
Industry Verticals
["Toys","Home Decor","Kitchenware","General Merchandise","Lifestyle & Consumer Goods"]
Competitors
Micro Plastics, Genie Toys, Sellet
Growth & Milestones
Growth Metrics
Annual revenue of ₹41.3 Cr (approx. $5M); network of 150+ specialized factories and 25+ consumer brands.
Major Milestones
["Raised ₹63 Crore ($7.5M) Series A led by Blume Ventures in March 2024","Onboarded 150+ specialized manufacturing units across India within two years","Pioneered a design-led manufacturing model for the Indian toy and general merchandise industry"]
Notable Customers
Flipkart Wholesale, Various D2C toy and lifestyle brands