Body Labs
Develops AI-driven technology for 3D human body modeling and motion analysis for apparel, gaming, and 3D printing.
- CEO / Founder
- Bill O'Farrell
- Team Size
- 11-50
- Stage
- Acquired
- Total Funding
- $10.2M
- Latest Round
- Acquisition
- Key Investors
- Intel Capital; FirstMark Capital; New York Angels; Max-Planck-Innovation GmbH; Osage University Partners; Catalus Capital; Amazon
Technology & Products
Key Products
AI-driven 3D human body modeling software and APIs; Motion analysis technology; Solutions for custom apparel design and virtual try-on applications. Acquired by Amazon in 2017 and integrated into Amazon's fashion and gaming initiatives.
Technological Advantage
Proprietary AI/computer vision for high-accuracy movable models; first MoMA-inducted 3D printed product (Kinematics Dress).
Differentiation
Value Proposition
Enables fully automated creation of accurate, movable 3D body models from scans or images, reducing friction in custom apparel design and virtual try-ons.
How They Differentiate
Focus on B2B APIs and high-fidelity parametric motion vs. consumer hardware-centric solutions like Naked Labs.
Market & Competition
Target Customers
Apparel/sportswear companies, online retailers, gaming/animation studios
Industry Verticals
Apparel; Sportswear; Gaming; Animation; Health/Fitness; 3D Printing
Competitors
NOMO Technologies, Meepl, Styku
Growth & Milestones
Growth Metrics
Licensed to innovation depts for sportswear/3D printed athlete padding; Amazon acquisition for $50M-$70M in 2017.
Major Milestones
Founded 2010; Series A funding led by Intel Capital in 2015; Acquired by Amazon in 2017 for an estimated $50M-$70M
Notable Customers
Major U.S. sports apparel maker, U.S. Army