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Body Labs

SoftwareNew York City, USAFounded 2013· One of 350 Software companies tracked by AMPulse

Develops AI-driven technology for 3D human body modeling and motion analysis for apparel, gaming, and 3D printing.

CEO / Founder
Bill O'Farrell
Team Size
11-50
Stage
Acquired
Total Funding
$10.2M
Latest Round
Acquired
Key Investors
Intel Capital; FirstMark Capital; New York Angels; Max-Planck-Innovation GmbH; Osage University Partners; Catalus Capital; Amazon

Technology & Products

Key Products

AI-driven 3D human body modeling software and APIs; Motion analysis technology; Solutions for custom apparel design and virtual try-on applications. Acquired by Amazon in 2017 and integrated into Amazon's fashion and gaming initiatives.

Technological Advantage

Proprietary AI/computer vision for high-accuracy movable models; first MoMA-inducted 3D printed product (Kinematics Dress).

Differentiation

Value Proposition

Enables fully automated creation of accurate, movable 3D body models from scans or images, reducing friction in custom apparel design and virtual try-ons.

How They Differentiate

Focus on B2B APIs and high-fidelity parametric motion vs. consumer hardware-centric solutions like Naked Labs.

Market & Competition

Target Customers

Apparel/sportswear companies, online retailers, gaming/animation studios

Industry Verticals

Apparel; Sportswear; Gaming; Animation; Health/Fitness; 3D Printing

Competitors

NOMO Technologies, Meepl, Styku

Growth & Milestones

Growth Metrics

Licensed to innovation depts for sportswear/3D printed athlete padding; Amazon acquisition for $50M-$70M in 2017.

Major Milestones

Founded 2010; Series A funding led by Intel Capital in 2015; Acquired by Amazon in 2017 for an estimated $50M-$70M

Notable Customers

Major U.S. sports apparel maker, U.S. Army

https://bodylabs.com

Why this company matters

Body Labs provides AI-driven software and APIs for automated 3D human body modeling and motion analysis. Its technology reduces friction in custom apparel design, virtual try-ons, and gaming by generating high-fidelity movable models from scans or images without relying on virtual skeletons.

The core technology originated from research at Brown University and the Max Planck Institute, using parametric models to capture natural motion and measurements. This approach differentiates Body Labs from consumer hardware-centric solutions like Naked Labs, focusing instead on B2B APIs for apparel, sportswear, gaming, and animation studios.

Notable customers include a major U.S. sports apparel maker and the U.S. Army. The company partnered with Nervous System to produce the Kinematics Dress, the first 3D printed product inducted into MoMA's collection. Body Labs was acquired by Amazon in 2017 for an estimated $50M-$70M and integrated into Amazon's fashion and gaming initiatives.

Body Labs' strategic moat lies in its proprietary AI and computer vision for high-accuracy movable models, protected by exclusive U.S. patents and licenses. However, as an Amazon subsidiary, its independent market presence is limited, and competition from NOMO Technologies, Meepl, and Styku persists in the broader body-scanning space.