Shangpin Home Collection
Operates as a custom furniture manufacturer providing personalized home collection solutions; no verified AM/3DP products or services.
- CEO / Founder
- Lianzhu Li
- Team Size
- 5001-10000
- Stage
- Active
- Total Funding
- Undisclosed
- Latest Round
- Post-IPO
- Key Investors
- JD.com
Technology & Products
Key Products
Custom Furniture; Home Collection Solutions
Technological Advantage
Proprietary indoor design software (Yuanfang), cloud-based virtual reality design platform, and a flexible manufacturing system (Weishang base) recognized as a national 'Smart Manufacturing' pilot project.
Differentiation
Value Proposition
Provides personalized, one-stop 'whole-house' custom furniture solutions through a C2B model, leveraging proprietary design software and flexible manufacturing to deliver mass-customized home interiors at scale.
How They Differentiate
Shangpin Home differentiates through its 'Software DNA' and vertical integration, having evolved from a software developer (Yuanfang Software) into a leader in 'C2B' mass customization. Its technological advantage lies in the proprietary K20 AI design software, which enables a '3D Printing Home Co-creation Platform' in strategic partnership with Bambu Lab. This allows the company to position itself as a pioneer in bringing additive manufacturing to the consumer home furnishing market, offering bespoke, complex furniture components and personalized accessories that traditional manufacturers cannot produce. Geographically, it leverages a network of over 1,800 stores in China to provide a 'one-stop' digital design-to-production service, bridging the gap between 3D design software and physical additive production.
Market & Competition
Target Customers
Residential consumers and home furnishing retailers.
Industry Verticals
Consumer; Home Furnishing
Competitors
Oppein Home Group Inc. (欧派家居); Manycore Tech Inc. (Kujiale / 酷家乐)
Growth & Milestones
Growth Metrics
2016 revenue exceeded 4 billion RMB with 30% YoY growth; 15,000+ employees; network of 100+ direct stores and 1,000+ franchise stores across 400+ cities.
Major Milestones
Founded in 2007; Publicly listed on the Shenzhen Stock Exchange (SZSE) on March 7, 2017
Notable Customers
Vanke; Country Garden; JD.com; Poly Developments; Sunac