ServoCity
Online retailer and distributor of mechanical components for robotics and automation, including 3D printer parts and Actobotics building systems, serving hobbyists, educators, and industrial users.
- CEO / Founder
- Brian Pettey
- Team Size
- 11-50
- Stage
- Active
- Total Funding
- $150K
Technology & Products
Key Products
Servos and servo accessories; Actobotics building system; goBILDA metric building system; Motor controllers; Gears, sprockets, and chains; 3D printer components and upgrades; Linear motion systems; Educational robotics kits
Technological Advantage
Established e-commerce platform with extensive inventory of hard-to-find mechanical components for robotics and 3D printing applications
Differentiation
Value Proposition
Provides one-stop access to thousands of mechanical components with fast shipping and technical support, enabling rapid prototyping and project completion for robotics and automation applications.
How They Differentiate
Specialized focus on robotics and automation components with Actobotics proprietary building system, unlike general industrial suppliers (McMaster-Carr) or broader electronics distributors (Digi-Key)
Market & Competition
Target Customers
Hobbyists, educators, robotics enthusiasts, industrial automation engineers, and R/C hobbyists
Industry Verticals
Robotics; Education; Industrial Automation; R/C Hobby; Animatronics; Videography/Photography
Competitors
McMaster-Carr; Digi-Key; RobotShop; Pololu; Adafruit
Growth & Milestones
Growth Metrics
ServoCity operates an eBay storefront and has a presence on various hobbyist forums, with customers praising their customer service and fast shipping. They offer educational discounts and sponsorships for FIRST Tech Challenge teams.
Major Milestones
1994: Founded as Brian Thomas Robotics in dorm room at Southwestern College; 2001: Launched Robotzone division for industrial robotic components; Launched ServoCity.com online storefront; Released Actobotics building system with hundreds of products
Notable Customers
Educational/school teams (e.g., FTC robotics teams)