HardwareShenzhen, ChinaFounded 2017· One of 1708 Hardware companies tracked by AMPulse
Develops and sells consumer-grade laser engraving and cutting machines for portable material processing.
CEO / Founder
Xie Qingyuan
Team Size
51-200
Stage
Active
Total Funding
$17M
Latest Round
Series B
Key Investors
IDG Capital; Eastern Bell Capital; Ventech China
Technology & Products
Key Products
Laser engraving machines; Laser cutting machines; Laser material supplies
Technological Advantage
Leverages a brand identity focused on innovative technological gadgets to capture the creative fabrication market; pivot to laser technology was driven by founder interest in consumer applications.
Differentiation
Value Proposition
Provides affordable and portable laser fabrication tools for creative DIY projects, enabling on-demand customization and material processing for the prosumer market.
How They Differentiate
Differentiates through a focus on portable, handheld, and consumer-friendly form factors compared to larger desktop or industrial laser systems.
Market & Competition
Target Customers
Prosumers, DIY enthusiasts, and crafters
Industry Verticals
Consumer electronics; Prosumer crafting/DIY
Competitors
xTool; Glowforge
Growth & Milestones
Growth Metrics
Operates 4 international warehouses and an 11,217 sqm facility; 8 years of industry experience.
Major Milestones
Exhibiting at TCT Asia 2026; Brand shift to laser tech post-founder gift
Notable Customers
Sunstone Welders; inno100 flagship store; tag4mypet; The Art of Craftsmanship; Etsy small business owners
Shenzhen Hingin Technology occupies a niche in the additive and subtractive fabrication space by focusing on extreme portability and consumer-grade accessibility for laser-based tools. Its LaserPecker product line is designed for prosumers, DIY enthusiasts, and crafters who need on-demand customization and material processing without the footprint or cost of larger desktop or industrial laser systems. The company's brand identity emphasizes innovative technological gadgets, a pivot driven by founder interest in consumer applications after a personal gift sparked the shift from earlier product concepts.
The core technology centers on novel laser engraving and cutting processes adapted for handheld and portable form factors. LaserPecker machines enable material processing for creative DIY projects, with the company also supplying laser material consumables. This approach differentiates Hingin from competitors like xTool and Glowforge, which typically offer larger desktop units. The company holds multiple patents for portable laser engraving technology and structural designs related to the LaserPecker line, though specific patent numbers are not verifiable.
Target customers include prosumers, Etsy small business owners, and crafters, with notable partners such as Sunstone Welders and the inno100 flagship store. The company serves consumer electronics and prosumer crafting verticals. Hingin operates four international warehouses and an 11,217 sqm facility, backed by $17 million in total funding from investors including IDG Capital, Eastern Bell Capital, and Ventech China. CEO Xie Qingyuan, a former TP-Link product manager and Huazhong University of Science and Technology graduate, leads a team of 51-200 employees.
A key strategic question is whether the portable form factor can overcome the inherent limitations in power, speed, and material compatibility compared to desktop CO2 or diode laser systems. While portability opens new use cases for on-site customization, the prosumer market remains price-sensitive and crowded. Hingin's eight years of industry experience and planned exhibition at TCT Asia 2026 suggest a commitment to expanding its presence, but sustained differentiation will depend on continued innovation in compact laser optics and user software.
Competitive Intelligence
Competitors, SWOT analysis, and investment insights