HardwareHeadquarters: Nasr City, Cairo, Egypt. New factory in Riyadh, Saudi Arabia (20,000 sqm facility).Founded 2013· One of 1708 Hardware companies tracked by AMPulse
Manufacturing high-quality CNC machines for various industrial applications.
CEO / Founder
Ahmed Shaaban
Team Size
201-500
Stage
Active
Total Funding
$16M
Latest Round
Series A
Key Investors
Saudi Arabia's National Industrial Development Centre (NIDLP)
Technology & Products
Key Products
Simplex manufactures various types of CNC machines, including routers, plasma machines, laser machines, and milling machines, for diverse industrial applications.
Technological Advantage
Doubles sales annually with strong regional partnerships, including collaboration with Saudi Arabia's National Industrial Development Center.
Differentiation
Value Proposition
Offers quality CNC machines with cost-effective logistic solutions.
How They Differentiate
Focus on regional customization and cost-effectiveness.
Market & Competition
Target Customers
Industrial clients across the Middle East and Africa.
Industry Verticals
["Manufacturing","Mining","Industrial"]
Competitors
Shenyang Yuanda Intellectual Industry Group, Shenzhen Create Century Machinery
Growth & Milestones
Growth Metrics
Expanding manufacturing capacity with a new factory in Riyadh.
Major Milestones
["Establishing a large-scale CNC factory in Saudi Arabia","Aligning with Saudi Arabia's Vision 2030"]
Simplex positions itself as a regional CNC leader for the Middle East and Africa, differentiating through localized customization and cost-effective logistics rather than competing on global scale. Founded in 2013 and headquartered in Nasr City, Cairo, the company has doubled sales annually by serving industrial clients in manufacturing, mining, and general industrial sectors. Its new 20,000 sqm factory in Riyadh aligns with Saudi Arabia's Vision 2030 industrial diversification goals.
The company's core product line includes CNC routers, plasma machines, laser machines, and milling machines. While its patent portfolio is concentrated in instruction processing and parallel computing, Simplex also claims proprietary use of Direct Metal Laser Melting (DMLM) processes, a metal additive manufacturing technology. This dual capability—subtractive CNC and metal AM—is relatively uncommon among regional machine tool builders and may offer hybrid manufacturing options for customers.
Simplex targets industrial clients across the Middle East and Africa, with a notable customer named Das Company. A key partnership with Saudi Arabia's National Industrial Development Center (NIDLP) has supported both funding and strategic alignment. The company has raised $16 million from NIDLP, and CEO Ahmed Shaaban brings prior experience from Schneider Electric and Flat6Labs. Competitors include Shenyang Yuanda Intellectual Industry Group and Shenzhen Create Century Machinery, though Simplex's regional focus and logistics edge provide a distinct moat in its home markets.
The open question is whether Simplex's DMLM capability is production-ready or still developmental, and how it will compete against established metal AM hardware vendors from Europe and China. Its expansion into Saudi Arabia could serve as a beachhead for broader Gulf industrial adoption, but execution on AM quality and materials qualification will determine long-term credibility.
Competitive Intelligence
Competitors, SWOT analysis, and investment insights