SuperDNA 3D Lab
Provides digital visualization, 3D infrastructure, and simulation solutions, helping organizations build scalable visual systems, digital twins, and intelligent operational environments for both e-commerce and infrastructure sectors.
- CEO / Founder
- Jatinder Kukreja
- Team Size
- 51-200
- Stage
- Active
- Total Funding
- $250K
- Latest Round
- Grant
- Key Investors
- Bentley Systems
Technology & Products
Key Products
SuperDNA 3D Lab provides CGI & photoreal visualization, enterprise 3D asset pipelines, AI-assisted visual systems, digital twin development, geospatial visualization, scenario simulation, infrastructure intelligence platforms, real-time operational visualization, interactive 3D applications, AR/VR experiences, simulation interfaces & dashboards, and predictive modeling for retail/commerce and infrastructure sectors.
Technological Advantage
Claims: Proprietary software for in-house artist training and 3D content creation; Verified: 'Build once, use everywhere' functionality for cross-platform 3D model deployment; Defensible: Internal certification processes and scalable production pipeline.
Differentiation
Value Proposition
Combines high-scale 3D content production with infrastructure-scale simulation and operational intelligence systems, enabling organizations to visualize, simulate, understand, and optimize system performance across retail and infrastructure domains.
How They Differentiate
Combines high-scale 3D content production (45,000+ SKUs/month) with infrastructure-scale digital twin and simulation capabilities; operates proprietary training software and certification systems; integrates with Bentley iTwin and Cesium platforms for infrastructure applications; offers SuperSim decision intelligence platform for scenario simulation and predictive modeling.
Market & Competition
Target Customers
E-commerce brands, retail giants, furniture, fashion, electronics, and interior design companies
Industry Verticals
E-commerce; Retail; Furniture; Fashion; Electronics; Interior Design; Architecture; Transportation & Mobility; Smart Cities & Urban Planning; Infrastructure & Utilities; Industrial Operations; Built Environment & Facilities
Competitors
Anyone.com; Blue Harvest; Nedamco Africa
Growth & Milestones
Growth Metrics
Delivered over 250,000 3D models to retail giants; handles up to 45,000 unique SKUs monthly; revenue estimated at $15.5M-$35.2M annually.
Major Milestones
Founded in 2017; Delivered over 250,000 3D models; Launched SuperDnaX platform; Partnered with Threekit; Selected for Bentley iTwin Activate Cohort (2025); Launched SuperSim decision intelligence platform; Expanded to offices in Netherlands, India, and US; Participated in Cesium Developer Conference 2026
Notable Customers
10 retail giants (unnamed); Lowe's Innovation Labs (case study reference)