Superfeet
Superfeet designs and manufactures premium insoles and orthotic footbeds, including 3D-printed custom insoles (ME3D) using HP Multi Jet Fusion technology.
- CEO / Founder
- Trip Randall
- Team Size
- 51-200
- Stage
- Established
- Latest Round
- Acquired
- Key Investors
- Westward Partners (majority stake, June 2021)
Technology & Products
Key Products
ME3D Custom 3D-Printed Insoles (personalized via foot scan + HP MJF); All-Purpose Support High Arch (Green); Run Pacer Elite (carbon fiber); Run Pain Relief; Work Cushion; Work Puncture Resistant; Casual & Dress insoles; ME3D Aftersport Custom Recovery Slides; New Balance Stride 3D insoles (licensed).
Technological Advantage
Proprietary foot-scanning and dynamic gait analysis (Fitstation platform, acquired RSscan International); HP Multi Jet Fusion 3D printing with BASF ULTRASINT TPU; carbon fiber and supercritical foam materials; 45+ years of biomechanical R&D; ESOP-to-PE transition providing growth capital.
Differentiation
Value Proposition
Superfeet provides foot support solutions — from off-the-shelf trim-to-fit insoles to 3D-printed personalized insoles — engineered for comfort, pain relief, and performance across running, hiking, work, and everyday activities.
How They Differentiate
Superfeet combines decades of biomechanical expertise with HP's industrial 3D printing ecosystem (MJF) and a broad retail distribution network (REI, Fleet Feet, Dick's, Nordstrom). Unlike pure-play 3D-printed insole startups, Superfeet has an established brand, existing off-the-shelf product lines, and deep retail relationships.
Market & Competition
Target Customers
Athletes (runners, hikers, skiers), outdoor enthusiasts, workers (industrial/retail standing jobs), people with foot pain (plantar fasciitis, high arches, flat feet), healthcare professionals, and footwear brands.
Industry Verticals
Consumer footwear; Athletic performance; Workplace safety/ergonomics; Healthcare/podiatry; Retail (sporting goods, outdoor, footwear).
Competitors
Aetrex (3D-printed custom insoles); FitMyFoot (formerly Wiivv, 3D-printed custom insoles); Dr. Scholl's (mass-market insoles, partnered with Wiivv).
Growth & Milestones
Major Milestones
1977: Founded in a sports science lab; 2006: ESOP (employee stock ownership plan) established; 2015: Became 100% employee-owned; 2019: Acquired RSscan International (Belgium, gait analysis); 2020: New Balance licensing agreement for Stride 3D insoles; 2021: Majority stake acquired by Westward Partners (PE); 2024: Trip Randall appointed CEO (former Nike veteran).
Notable Customers
New Balance (licensing partner); Fleet Feet (retail partner); REI; Dick's Sporting Goods; Nordstrom; US Military (Fort Bragg foot scanning program).