FITASY becomes USA Diving’s official 3D printed footwear partner with Strides

FITASY has become USA Diving’s official footwear partner, following a July 3 launch at the Bolzano Diving Meeting in Italy and a July 9 announcement. National Team athletes and coaches wore the Indianapolis company’s Strides on the pool deck during competition. The recovery footwear uses an open, triple-layer lattice made from a single recyclable material, designed to drain water, improve airflow and provide cushioning and shock absorption in wet poolside conditions. FITASY also offers a smartphone scan-to-print workflow: spatial AI and imaging generate a foot model, which is made into a custom-fit shoe using digital light projection (DLP) 3D printing.

For FITASY, the partnership gives its Stride a high-visibility use case built around the exact conditions its geometry targets: prolonged exposure to wet, cold decks plus repeat foot loading between dives. It also broadens the company’s positioning toward recovery footwear for coaches, facility staff, and the wider aquatics and sports-club market. Elite-team use is a credible product-validation route, but the commercial test is whether FITASY can turn the limited Aquadive colorway and pre-orders into repeatable scan-to-print demand. The practical implication is that FITASY now needs to demonstrate reliable fit capture, DLP production throughput, and durable poolside use before treating sports partnerships as a scalable sales channel.