HIDIA launches 3D-printed kids brand PICOBU with ODDMIND at Seoul's 57th childcare and baby fair

HIDIA, a South Korean 3D printing company, will debut kids lifestyle brand PICOBU in collaboration with ODDMIND at the 57th Seoul International Early Childhood Education and Kids Fair, running July 30 to August 2, 2026 at COEX. The PICOBU lineup covers character-based 3D-printed keyrings, keycaps, puzzles, and switch covers, designed and produced in-house using PLA material and glue-free structural assembly. The booth will introduce new character series and colorways alongside hands-on demos for children and parents.

The launch is a small-scale consumer test rather than an industrial signal: PICOBU applies HIDIA's printing capability to licensed-style character merchandise, a segment where desktop-grade polymer output competes on unit cost and short-run flexibility against injection-molded toys and accessories rather than on load-bearing performance. For a company whose core business is presumably contract or B2B AM work, a direct-to-consumer character brand tests demand and channel economics at trade-show scale before any claim about production volume or retail distribution can be assessed. No pricing, volume, or retail partner details were disclosed.