Insta360
Insta360 (Arashi Vision Inc.) designs and manufactures 360-degree and action cameras, video-editing software, and AI-powered imaging tools, and is listed on the Shanghai Stock Exchange STAR Market.
- CEO / Founder
- JK Liu (Liu Jingkang)
- Team Size
- 501-1000
- Stage
- Public
- Total Funding
- $294.5M
- Latest Round
- IPO
- Key Investors
- Thunder; Qiming Venture Partners; Suning Group; McGovern Capital; Huajin Capital; Langmafeng Venture Capital; CSC Financial; Goldstone Investment; China Merchants Yidun Fund; China Merchants China Fund; Cornerstone Capital; Lead Capital
Technology & Products
Key Products
X-series 360 cameras; Ace and GO action cameras; Pro and TITAN professional VR cameras; Link video-conferencing cameras; Flow AI smartphone gimbals; Insta360 software and industry imaging solutions.
Technological Advantage
Full-stack intelligent-imaging development spanning camera hardware, panoramic-image processing algorithms, AI applications, and global distribution.
Differentiation
Value Proposition
Integrated smart-imaging devices and software for capturing, editing, and sharing immersive video.
How They Differentiate
Positioned around 360-degree and immersive imaging, with proprietary panoramic capture, stitching, stabilization, AI imaging, and companion software rather than conventional action cameras alone.
Market & Competition
Target Customers
Consumers, creators, action-sports users, and enterprise users of immersive imaging and VR workflows.
Industry Verticals
Consumer imaging; sports and outdoor; VR media and live streaming; real estate; construction; automotive; education; mapping and street view.
Competitors
GoPro; DJI; Ricoh.
Growth & Milestones
Growth Metrics
The company states that it held a 67% share of the global panoramic-camera market in 2024 and sells in more than 200 countries and regions.
Major Milestones
Founded in Shenzhen in 2015; entered Apple Store in 2018; listed on the Shanghai Stock Exchange STAR Market on 2025-06-11.
Notable Customers
Apple Store; Google Street View certified photographers; CCTV; Xinhua News Agency.