Artisia by Barilla
Develops and sells 3D printed pasta shapes using proprietary multi-material jetting technology, enabling chefs and consumers to create custom, complex edible designs.
- CEO / Founder
- Gianluca Di Tondo
- Team Size
- 5001-10000
- Stage
- Established
- Total Funding
- $876M (Barilla G. e R. Fratelli per PitchBook)
- Key Investors
- Dean & Dean Capital Group (per PitchBook for Barilla G. e R. Fratelli)
Technology & Products
Key Products
Artisia 3D printed pasta shapes; Proprietary pasta 3D printer technology
Technological Advantage
Barilla's proprietary multi-material jetting process for pasta dough is protected as a trade secret within its R&D division. The technology allows for precise deposition of edible materials to create intricate shapes, verified through public exhibitions like Milan Design Week. The advantage is replicable by competitors with significant R&D investment in food-grade AM.
Differentiation
Value Proposition
Enables creation of unique, intricate pasta shapes impossible with traditional extrusion, offering chefs a tool for artistic culinary expression and premium dining experiences.
How They Differentiate
Focuses exclusively on pasta as a food-grade material with proprietary dough formulations and printer technology optimized for culinary aesthetics, unlike general-purpose food printers that handle multiple ingredients.
Market & Competition
Target Customers
Professional chefs, restaurants, culinary artists, and consumers via gourmet retail.
Industry Verticals
Food & Beverage; Culinary Arts; Design
Competitors
Natural Machines (Foodini); byFlow (Focus 3D Food Printer); 3D Systems (ChefJet)
Growth & Milestones
Growth Metrics
In 2021, the Barilla Group maintained its growth objectives in terms of sales volumes and revenue, that amounted to euro 3,936 million, increased by 1%.
Major Milestones
Launch of BluRhapsody/Artisia 3D printed pasta brand (2014); Opening of BITE Innovation Center with 3D printing capabilities (2023); Exhibition at Milan Design Week with 3D printed pasta (2024)