Bentley Motors
In-house additive manufacturing for luxury automotive components, including 3D printed platinum, gold, and titanium parts for hyper-personalization in coachbuilt vehicles like the Batur Convertible, reducing lead times and enabling bespoke designs.
- CEO / Founder
- Frank-Steffen Walliser
- Team Size
- 1001-5000
- Stage
- Established
- Key Investors
- Volkswagen Group
Technology & Products
Key Products
Luxury cars and SUVs, including coachbuilt vehicles like the Batur Convertible. They focus on in-house additive manufacturing for ultra-bespoke components using exotic metals like platinum, gold, and titanium.
Technological Advantage
Proprietary processes for 3D printing luxury metals with high precision, supported by a £3 million investment in AM facilities; technology moat through long-term experience and specialized applications in automotive luxury.
Differentiation
Value Proposition
Enables rapid prototyping, on-demand production of custom components, and sustainable manufacturing with reduced waste, cutting lead times from months to weeks for high-precision parts.
How They Differentiate
Focus on craftsmanship, heritage, and exclusivity. They differentiate through "Britishness" in image and design, offering superior-quality products and an exclusive lifestyle. Their use of exotic metal AM for ultra-bespoke components and 3x faster prototyping for custom parts also differentiates them.
Market & Competition
Target Customers
Ultra-high-net-worth individuals seeking bespoke luxury vehicles, automotive OEMs for prototyping and tooling
Industry Verticals
Automotive; Luxury Goods
Competitors
Rolls-Royce, Aston Martin, Mercedes-Benz, BMW, Porsche.
Growth & Milestones
Growth Metrics
Produced over 15,000 components via AM in 2021; 90% of components printed in-house; revenue of €2.94 billion in 2023 with operating profit of €216 million in 2025.
Major Milestones
Founded in 1919; 25 years of additive manufacturing capabilities (2025); £3 million investment in AM facility (2022); First 3D printed gold components in Batur (2022); First 3D printed platinum components in Batur Convertible (2024)
Notable Customers
Mulliner (in-house coachbuilding division); Batur Convertible owners; Volkswagen Group (parent company)