Bugatti Rimac
Develops and manufactures ultra-high-performance luxury hypercars, integrating Bugatti's legendary design and craftsmanship with Rimac's state-of-the-art hybrid and electric powertrain technology.
- CEO / Founder
- Mate Rimac
- Team Size
- 501-1000
- Stage
- Active
- Total Funding
- $537M
- Latest Round
- Series D
- Key Investors
- SoftBank Vision Fund 2, Goldman Sachs Asset Management, Porsche, Hyundai Motor Group, Kia Motors, InvestIndustrial
Technology & Products
Key Products
Bugatti Chiron, Rimac Nevera, and future jointly developed Bugatti models; advanced electrification technologies.
Technological Advantage
Leveraging Rimac's mastery of electric and hybrid powertrains allows Bugatti to lead the hypercar market's evolution. The strategic partnership with Porsche AG provides significant industrial and financial backing, creating a formidable advantage in R&D and production capabilities.
Differentiation
Value Proposition
To create the world's most advanced, powerful, and luxurious hypercars by merging a century of automotive heritage with cutting-edge electrification and manufacturing technologies.
How They Differentiate
Bugatti Rimac differentiates itself by offering hybrid and electric hypercars that push the boundaries of performance without sacrificing luxury or brand heritage. The new V16 hybrid powertrain in the Tourbillon, combined with a timeless design philosophy, sets it apart from competitors focused purely on combustion or all-electric power.
Market & Competition
Target Customers
High-net-worth individuals, car collectors, and hypercar enthusiasts.
Industry Verticals
["Automotive"]
Competitors
Koenigsegg, Pagani, McLaren
Growth & Milestones
Major Milestones
["Formation of the Bugatti Rimac joint venture in November 2021.","Secured a €500 million Series D funding round in June 2022.","Unveiled the Bugatti Tourbillon in June 2024, the first new model under the joint venture, featuring a V16 hybrid powertrain."]
Notable Customers
Porsche, Hyundai Motor Group, Aston Martin, Pininfarina (for Rimac's technology)