CEL
Develops and manufactures the Robox® desktop 3D printer and other innovative consumer products, combining design, engineering, and in-house manufacturing capabilities.
- CEO / Founder
- Chris Elsworthy
- Team Size
- 11-50
- Stage
- Active
- Total Funding
- $2M
- Latest Round
- Crowdfunding
- Key Investors
- YSoft (IT company, domestic US-based)
Technology & Products
Key Products
Robox® 3D printer; Power tools; Household appliances
Technological Advantage
Proprietary desktop 3D printing platform (Robox®) focused on user-friendly design and micro-manufacturing; combines engineering design capability with direct manufacturing control.
Differentiation
Value Proposition
Offers elegantly styled, user-friendly desktop 3D printers (e.g., Robox®) with integrated design and manufacturing services, enabling accessible micro-manufacturing for home and workshop use.
How They Differentiate
Focuses on elegantly styled, consumer-friendly desktop 3D printers (e.g., Robox®) with integrated product design services, unlike more industrial-focused competitors; combines 3D printing with broader consumer product lines.
Market & Competition
Target Customers
Consumers, hobbyists, and small businesses seeking desktop 3D printing solutions
Industry Verticals
Consumer Goods; 3D Printing; Product Design
Competitors
Ultimaker; Prusa Research; Creality
Growth & Milestones
Growth Metrics
Employees: 22 to 114; Revenue: $15.9 million (annual, 2025)
Major Milestones
Launched Robox® 3D printer on Kickstarter in 2013, raising over three times the initial goal; Won Hong Kong Consumer Product of the Year award for POWER8 workshop; Founded in 2008 with ongoing product design and manufacturing operations