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CEL

HardwareBath, UK (liquidators' registered office; formerly Portishead/Bristol)Founded 2006· One of 1725 Hardware companies tracked by AMPulse

Develops and manufactures the Robox® desktop 3D printer and other innovative consumer products, combining design, engineering, and in-house manufacturing capabilities.

CEO / Founder
Chris Elsworthy
Team Size
1-10
Stage
Defunct
Total Funding
$2M
Latest Round
Crowdfunding
Key Investors
YSoft (IT company, domestic US-based)

Technology & Products

Key Products

Robox® 3D printer; Power tools; Household appliances

Technological Advantage

Proprietary desktop 3D printing platform (Robox®) focused on user-friendly design and micro-manufacturing; combines engineering design capability with direct manufacturing control.

Differentiation

Value Proposition

Offers elegantly styled, user-friendly desktop 3D printers (e.g., Robox®) with integrated design and manufacturing services, enabling accessible micro-manufacturing for home and workshop use.

How They Differentiate

Focuses on elegantly styled, consumer-friendly desktop 3D printers (e.g., Robox®) with integrated product design services, unlike more industrial-focused competitors; combines 3D printing with broader consumer product lines.

Market & Competition

Target Customers

Consumers, hobbyists, and small businesses seeking desktop 3D printing solutions

Industry Verticals

Consumer Goods; 3D Printing; Product Design

Competitors

Ultimaker; Prusa Research; Creality

Growth & Milestones

Growth Metrics

In creditors voluntary liquidation since 22 Nov 2023; last filed accounts to 30 Apr 2022 (~7 employees per secondary CH summary); micro-scale UK SME, not $15.9M revenue

Major Milestones

Launched Robox® 3D printer on Kickstarter in 2013, raising over three times the initial goal; Won Hong Kong Consumer Product of the Year award for POWER8 workshop; Founded in 2008 with ongoing product design and manufacturing operations

Equipment deals on record

Publicly disclosed purchases or installs only.

  • ARCEMY SmallBuyer: Austal USA · Supplier: AML3D
  • BIODISPENSER 3D PRINTER WITH SOFTWAREBuyer: Department of Veterans Affairs · Supplier: CELLINK LLC
  • CELLINK BIO X6Buyer: Department of the Army · Supplier: CELLINK LLC
  • FormUp 350Buyer: The Ohio State University (Center for Design and Manufacturing Excellence) · Supplier: AddUp
  • Fortus 450mcBuyer: Celoplás · Supplier: CODI (Stratasys local partner)
View full equipment ledger