CUPRA
An automotive brand that uses HP Multi Jet Fusion (MJF) 3D printing to accelerate the development of lightweight, custom parts for its racing vehicles.
- CEO / Founder
- Markus Haupt
- Team Size
- 51-200
- Stage
- Subsidiary
Technology & Products
Key Products
CUPRA Leon Competición racecar (with 3D printed components); CUPRA Design House collaborations (e.g., 3D printed sneakers with Zellerfeld); Parametric design and material experimentation projects
Technological Advantage
Utilizes HP's Multi Jet Fusion technology to produce functional prototypes and end-use parts (e.g., door mirrors, air intakes, cooling intakes) for racecars, significantly speeding up iteration cycles. This advantage is replicable but provides a competitive edge in rapid development.
Differentiation
Value Proposition
Reduces development lead times for custom racing components by enabling rapid prototyping and on-demand production of complex, lightweight parts.
How They Differentiate
As an automotive OEM applying AM internally, it competes with other car manufacturers using AM for development (e.g., BMW, Ford). Its differentiation lies in its focused application in motorsport and aggressive design experimentation, showcased through public collaborations like Milan Design Week.
Market & Competition
Target Customers
Automotive OEMs, Motorsport teams, Design studios
Industry Verticals
Automotive; Motorsport; Design
Growth & Milestones
Growth Metrics
SEAT & CUPRA delivered 586,300 vehicles in 2025, up 5.1% from 2024, setting a new all-time sales record; CUPRA completed its best first quarter ever in Q1 2025, pushing SEAT S.A. to its second-best Q1 delivery figures; CUPRA vehicle deliveries grew 3.2% in 2025 to a record 657,400 units.
Major Milestones
Launched as independent brand in 2018; Produced 1 million vehicles by 2025; Record sales growth: 328,800 deliveries in 2025 (+32.5%)