Decathlon
French multinational sporting goods retailer operating an internal additive manufacturing lab (ADDLAB) for prototyping, mold making, spare parts, and end-use production of sports equipment.
- CEO / Founder
- Javier López Segovia
- Team Size
- 10000+
- Stage
- Established
- Latest Round
- Bootstrapped
- Key Investors
- Association Familiale Mulliez (51%); Famille Leclercq (49%)
Technology & Products
Key Products
ADDLAB (Additive Manufacturing Laboratory) with HP Jet Fusion 5200 (MJF), 3D Systems Figure 4 Modular (SLA/DLP), and AMFG workflow software; 3D printed fishing weight sinkers (Caperlan); 3D printed shoe midsoles/outsoles (Kiprun KIPNEXT 3D, KD900X); 3D printed spare parts; mold master patterns
Technological Advantage
Vertically integrated AM capability within a global retail giant; HP Multi Jet Fusion 5200 for production-scale polymer parts; 3D Systems Figure 4 Modular for high-speed resin parts (10,000 parts/month); AMFG software for workflow automation; ability to produce 100 parts in 85 minutes (42 sec/part) via high-density stacking
Differentiation
Value Proposition
In-house additive manufacturing capability (ADDLAB) enabling rapid prototyping, mold making, spare parts production, and end-use part manufacturing for sports equipment — reducing time-to-market and supply chain costs.
How They Differentiate
Unlike sportswear brands that outsource AM or partner with AM service bureaus, Decathlon operates its own internal ADDLAB labs integrated into stores and R&D centers, enabling faster iteration cycles and direct customer engagement with AM technology in-store.
Market & Competition
Target Customers
Internal Decathlon product teams and brands (Caperlan, Kiprun, BTWIN, etc.); external partners for spare parts and repair services
Industry Verticals
Sporting goods; Footwear; Fishing; Cycling; Water sports; Outdoor equipment
Competitors
Adidas (Futurecraft 3D/4D, Carbon partnership); Nike (Flyprint, AM innovation lab); New Balance (TripleCell, Formlabs partnership)
Growth & Milestones
Growth Metrics
€16.2B revenue (2024); 101,000 employees; 1,817 stores in 79 territories; 20% digital sales share; 1.18 billion products sold (2024)
Major Milestones
1976: Founded by Michel Leclercq in Lille, France; 2016: ADDLAB (Additive Manufacturing Lab) established at BTWIN Village, Lille; 2019: Figure 4 Modular installed at ADDLAB; 2020: ADDLAB integrated into Decathlon DX concept store; 2020: HP Jet Fusion 5200 installed; 2023: KIPNEXT 3D sneaker launched with HP MJF midsole; 2025: Javier López appointed CEO
Notable Customers
Internal Decathlon brands: Caperlan (fishing), Kiprun (running), BTWIN (cycling), Quechua (camping/hiking), Tribord (water sports)