Epson China Shanghai Branch
Shanghai branch of Epson (China) Co., Ltd., the regional headquarters of Seiko Epson Corporation in China, responsible for sales, service, and distribution of Epson's printer, projector, scanner, industrial robot, and electronic components products across the East China region.
- CEO / Founder
- Sun Jing (孙静)
- Stage
- Active
Technology & Products
Key Products
Inkjet printers; Laser printers; Large-format printers; Document scanners; Multimedia LCD projectors; Industrial robots (SCARA, 6-axis); Industrial printheads; Electronic components (crystal oscillators, sensors); Augmented reality smart glasses (Moverio); PaperLab dry fiber paper recycling system
Technological Advantage
Backed by Seiko Epson's proprietary technologies: Micro Piezo inkjet printhead technology, 3LCD projection technology, flat screw extrusion for industrial 3D printing, and precision robotics. The Shanghai branch provides localized support leveraging Epson's 40+ years of presence in China.
Differentiation
Value Proposition
As the Shanghai branch of Epson's China operations, provides local sales, technical support, and after-sales service for Epson's full product portfolio including printers, projectors, scanners, industrial robots, and electronic components to customers in the East China region.
How They Differentiate
As a branch of the publicly-listed Seiko Epson Corporation (TSE:6724), the Shanghai branch benefits from Epson's proprietary precision technologies including Micro Piezo inkjet, 3LCD projection, and flat screw extrusion for industrial 3D printing, combined with localized sales and service capabilities in the East China market.
Market & Competition
Target Customers
Enterprise and consumer customers in East China requiring printers, projectors, scanners, industrial robots, electronic components, and related services.
Industry Verticals
Office Printing; Commercial Printing; Industrial Manufacturing; Education; Retail; Healthcare; Architecture & Engineering
Competitors
HP Inc. (China); Canon (China) Co., Ltd.; Brother Industries (China) Ltd.
Growth & Milestones
Major Milestones
1998: Epson (China) Co., Ltd. established in Beijing; 1999-06: Shanghai branch established; 2022: Epson develops industrial 3D printer using flat screw extrusion technology; 2025-04: Kyosuke Ishibashi appointed President of Epson (China); 2026-06: Sun Jing appointed as responsible person of Shanghai branch