FabZat
White-labeled in-app merchandising plugin for video game publishers and developers, enabling players to order custom 3D printed figurines and physical merchandise directly from game interfaces.
- CEO / Founder
- Florent Pitoun
- Team Size
- 1-10
- Stage
- Active
- Total Funding
- $1.4M
- Latest Round
- Series A
- Key Investors
- Kima Ventures; Unnamed Series A lead investor(s); Bordeaux Unitec (institutional support); AEC (institutional support); BPI France (ex Oséo) (institutional support)
Technology & Products
Key Products
In-app merchandise shop plugin (iOS, Android, Unity compatible); 3D printed action figures and character statuettes (primary product); Custom merchandise (t-shirts, posters, phone cases, USB-enabled figures); API integration kit for developers; White-label branding customization
Technological Advantage
Proprietary API integration framework for game engines (Unity, Unreal); full-color 3D printing production capability (ColorJet Printing via 3D Systems partnership); white-label customization for major franchises (World of Warcraft, Minecraft, Hearthstone); global shipping to 70+ countries; fast turnaround times (referenced as 'unmatched quality and seamless import experience' by FigurePrints/WoW); volume efficiency across 15,000+ orders delivered.
Differentiation
Value Proposition
Generates incremental revenue for game publishers through in-app merchandise sales (primarily full-color 3D printed figurines); reduces friction by embedding purchase and customization workflow directly in game; handles production, logistics, and quality control; turnkey white-label solution compatible with iOS, Android, Unity, PC, and web platforms.
How They Differentiate
Only end-to-end in-app merchandise plugin; integration directly into game client (no redirect to external site); white-label branding for franchises; optimized production pipeline for gaming figurines; compatible with major game engines (Unity); global logistics and fast fulfillment.
Market & Competition
Target Customers
Video game developers and publishers (mobile, web, PC, console); End-user gamers seeking personalized 3D printed merchandise
Industry Verticals
Video gaming (mobile, console, web, PC); Entertainment
Competitors
FigurePrints (3D printing figurine service, competes on production quality and franchise partnerships); Artisan's Asylum / local 3D printing services (compete on customization and local production); In-house publisher merchandise divisions (some AAA publishers operate own 3D printing/merchandise operations)
Growth & Milestones
Growth Metrics
Delivered 15,000+ gaming objects to players in 70+ countries; early mover in in-app 3D printing (launched 2013); established partnerships with major game franchises (World of Warcraft, Minecraft, Hearthstone); market leader in in-app gaming merchandise 3D printing niche.
Major Milestones
Founded early 2013 by Florent Pitoun and Matthieu Saint-Denis; 2014 Seed funding ($600K, led by Kima Ventures); 2015 World of Warcraft partnership (exclusive European 3D printing provider via FigurePrints); 2015 Minecraft partnership (Minetoys integration for custom avatar printing); 2016 Hearthstone/Blizzard Entertainment partnership (3D printed card cases); Series A funding ($800K)
Notable Customers
Blizzard Entertainment (World of Warcraft, Hearthstone); Mojang/Minecraft; Facebook Games; Unnamed web, PC, mobile game publishers (70+ countries implied)