HEXR
Cycling helmets with Release Layer System (RLS) safety technology, featuring protective external panels that reduce concussion risk
- CEO / Founder
- Jamie Cook
- Team Size
- 11-50
- Stage
- Active
- Total Funding
- $1.79M
- Latest Round
- Seed
- Key Investors
- Brompton, Rapha, Oxford Science Enterprises
Technology & Products
Key Products
Miden urban helmet with Release Layer System (RLS) safety technology (£150), Sifer aero road helmet with RLS ($250)
Technological Advantage
Proprietary honeycomb hexagonal layer design, AR-based head scanning for perfect fit
Differentiation
Value Proposition
First cycling helmets with Release Layer System (RLS) - external rolling panels that reduce rotational impact forces, Virginia Tech #2 ranked safest urban helmet
How They Differentiate
Custom fit via 3D printing vs mass-produced helmets
Market & Competition
Target Customers
Professional and enthusiast cyclists
Industry Verticals
Cycling, Sports Equipment, Consumer Products
Competitors
Anti Ordinary, Kollide, D3O.
Growth & Milestones
Growth Metrics
Partnership with EOS for scaled production, launched RLS venture in 2025
Major Milestones
2015: Founded, 2018: $1.79M seed funding, Partnership with EOS for scale production, 2025: Jamie Cook launched RLS safety technology with Canyon helmet, Sept 2025: HEXR Miden RLS ranked #2 safest helmet by Virginia Tech, Miden urban helmet launched Oct 2025, Sifer aero road helmet launching spring 2026
Notable Customers
Used by professional cyclists and triathletes globally.