Inition
Develops installation-based experiences using 3D printing, AR, and VR for creative communications and experiential marketing.
- CEO / Founder
- Adrian Leu
- Team Size
- 11-50
- Stage
- Active
- Total Funding
- $0.5M
- Latest Round
- Acquisition by Parity Group plc
- Key Investors
- Parity Group plc
Technology & Products
Key Products
Installation-based experiences; 3D printing services; Augmented Reality installations; Virtual Reality installations
Technological Advantage
Multidisciplinary expertise across 3D printing, AR, and VR with a track record of hundreds of international installations over 13+ years.
Differentiation
Value Proposition
Integrates 3D printing with AR and VR to deliver immersive, technology-driven installations that enhance creative storytelling and brand engagement.
How They Differentiate
Inition differentiates itself by combining 3D printing with immersive technologies (AR/VR) to create unique, installation-based experiences for creative communications and experiential marketing, leveraging over a decade of production experience.
Market & Competition
Target Customers
Creative agencies and brands seeking experiential installations.
Industry Verticals
Creative communications; Experiential installations; Marketing
Competitors
Happy Finish, Rewind
Growth & Milestones
Growth Metrics
Hundreds of installations over 13+ years; early adoption of 3D printing (2005), AR (2006), VR (2001)
Major Milestones
2001: Started VR activities; 2001-01-18: Incorporated as INITION LIMITED; 2005: Started 3D printing; 2006: Started AR activities; 2018-04-20: Appointment of current directors
Notable Customers
Jaguar Land Rover; BBC; Selfridges; Ted Baker; GSK; Rolls-Royce; Disney; Nike; Hugo Boss; Nissan