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INNOVAcrete

MaterialsAncona, ItalyFounded 2016· One of 970 Materials companies tracked by AMPulse

Develops and markets HERACLEX® ultra-high-performance cement-based premixed materials for construction applications, enabling stronger, lighter, and more sustainable concrete structures.

CEO / Founder
Valeria Corinaldesi
Team Size
1-10
Stage
Defunct

Technology & Products

Key Products

HERACLEX® premixed components

Technological Advantage

VERIFIED: University-backed research delivers materials with 150-200 MPa compressive strength (3-4x industry standard) and enhanced ductility. DEFENSIBLE: Trade secrets in formulation chemistry and processing know-how, though not patented per available sources.

Differentiation

Value Proposition

Reduces concrete weight by up to 30% while increasing compressive strength to 150-200 MPa (vs. traditional 30-50 MPa), cuts material usage by 40%, and enables thinner structural elements with equivalent load-bearing capacity, lowering transportation and construction costs.

How They Differentiate

HERACLEX® achieves 150-200 MPa compressive strength vs. BASF's MasterMatrix (~100 MPa) at comparable cost, with 30% lower density than CEMEX's standard UHPC; offers customized formulations vs. competitors' off-the-shelf admixtures.

Market & Competition

Target Customers

Precast concrete manufacturers, construction companies, infrastructure developers

Industry Verticals

Construction; Infrastructure; Civil Engineering

Competitors

BASF; CEMEX; Holcim

Growth & Milestones

Growth Metrics

No revenue, user, or growth metrics (e.g., employees, valuation) available.

Major Milestones

Founded as UNIVPM spin-off (Jan 2016); HERACLEX® patent IT0001420870 and TRA Vision Award 2014; UniCredit Start Lab Innovative Made in Italy 2017 (2nd); entered liquidation (IN LIQUIDAZIONE per registry / UNIVPM)