Plurial Novilia
French social housing developer and subsidiary of Action Logement that pioneered on-site 3D concrete printing for multi-family residential buildings in Europe
- CEO / Founder
- Johnny Huat
- Team Size
- 201-500
- Stage
- Established
Technology & Products
Key Products
Viliaprint© (2022) — 5 3D-printed social houses in Reims, validated CSTB certification; ViliaSprint² (2025-2026) — 12-unit 3D-printed apartment building in Bezannes, Europe's largest; Planned 40-unit project with dual 3D printers
Technological Advantage
First French social housing developer to deploy on-site 3D concrete printing for full load-bearing walls at multi-family scale; obtained CSTB ATEx certification validating the construction method; demonstrated 50% faster shell construction vs conventional methods using 50% fewer on-site workers
Differentiation
Value Proposition
Applying 3D concrete printing technology to social housing construction to reduce build times, improve worker safety, lower environmental impact, and create a benchmark for scalable, affordable housing
How They Differentiate
Pioneering role as a social housing developer actively investing in R&D for 3D construction printing — most social housing developers build conventionally; created side-by-side conventional vs. 3D-printed building comparison to generate performance data; achieved CSTB certification enabling replication
Market & Competition
Target Customers
Social housing tenants and buyers in Grand Est and Île-de-France regions; French municipalities seeking affordable housing
Industry Verticals
Social housing; Residential construction; Sustainable building
Competitors
Foyer Rémois (Reims social housing); Reims Habitat (Reims social housing); Other French HLM developers adopting innovative construction methods
Growth & Milestones
Major Milestones
1947 — Founded as L'Effort rémois; 1999 — Creation of Plurial group from four regional entities; 2015 — Merger of Plurial L'Effort Rémois and Le Toit Champenois to form Plurial Novilia; 2022 — Viliaprint project delivers 5 3D-printed houses, first social housing 3D printing project certified by CSTB in France; April 2025 — Launch of ViliaSprint² 3D printing phase; July 2025 — Completion of printing phase in 34 days (vs. 50 planned); April 2026 — ViliaSprint² completed and handed over as Europe's largest 3D-printed apartment building
Notable Customers
French social housing residents in Champagne-Ardenne and Île-de-France; Action Logement group; Municipality of Bezannes