Reebok
Reebok is a global footwear and apparel brand, owned by Authentic Brands Group, that has partnered with Zellerfeld to release the Question 96/26, a single-piece 3D-printed TPU sneaker with zoned material density.
- CEO / Founder
- Todd Krinsky
- Team Size
- 1001-5000
- Stage
- Acquired
- Total Funding
- $2.5B
- Latest Round
- Acquired
- Key Investors
- Authentic Brands Group (parent); CVC Capital Partners; HPS Investment Partners; Leonard Green & Partners; General Atlantic; BlackRock; Simon Property Group (ABG shareholders)
Technology & Products
Key Products
Question 96/26 (3D-printed collaboration with Zellerfeld, single-piece TPU construction, $169); broader Reebok classic and performance footwear lines (Classic Leather, Club C, Nano, Workout Plus)
Technological Advantage
Access to Zellerfeld's proprietary robotic 3D-printing platform enabling tool-less, single-piece footwear production with geometry-driven mechanical properties (variable TPU density for support/flex zones)
Differentiation
Value Proposition
Applies polymer additive manufacturing (via partner Zellerfeld) to produce a recognizable sneaker silhouette as a single printed TPU part with zone-varied density for support and flexibility, avoiding traditional multi-part shoe assembly.
How They Differentiate
Leverages nostalgia-driven signature silhouette (Allen Iverson's 1996 Question) reimagined via single-piece 3D printing rather than a purely new-design 3D-printed shoe, testing whether an established franchise can commercialize AM-driven material distribution as a product attribute
Market & Competition
Target Customers
Sneaker consumers and collectors interested in performance/lifestyle footwear and limited-edition collaborations
Industry Verticals
Consumer footwear and apparel
Competitors
Nike; Adidas; New Balance (in 3D-printed and general footwear); Zellerfeld itself is also a platform working with multiple brands
Growth & Milestones
Major Milestones
1958: Founded in UK by Joe Foster and brother Jeff; 1996: Original 'The Question' signature shoe launched with Allen Iverson; 2005: Acquired by adidas; 2022: Acquired by Authentic Brands Group from adidas for ~$2.5B; 2026: Launch of Question 96/26, a 3D-printed reworking of the 1996 shoe in partnership with Zellerfeld, priced at $169, releasing Aug 25, 2026