Selle Italia
Selle Italia is an Italian bicycle saddle manufacturer that produces 3D printed lattice-structure saddles, including a version personalized from individual rider pressure-mapping data.
- CEO / Founder
- Giuseppe Bigolin
- Team Size
- 51-200
- Stage
- Active
- Latest Round
- Bootstrapped
Technology & Products
Key Products
SLR 3D Carbon, SLR 3D Elite (3D printed lattice saddles using Carbon DLS technology); traditional foam/carbon saddle lines (SLR, Flite, Novus, X-Bow, Watt, Gran Turismo); idmatch pressure-mapping and bike-fit measurement system.
Technological Advantage
Proprietary printing pattern integrated with Carbon Inc.'s Digital Light Synthesis (DLS) technology to create lattice structures with variable-density cushioning zones; idmatch pressure-mapping fitting infrastructure at retail level to capture individualized rider data.
Differentiation
Value Proposition
Personalized comfort and performance through 3D printed lattice saddle structures with differentiated cushioning zones tailored to individual rider anatomy and pressure distribution.
How They Differentiate
Selle Italia and fizik share the same Carbon DLS manufacturing partner, but Selle Italia differentiates via its idmatch retail fitting/pressure-mapping ecosystem and 120+ years of saddle ergonomics heritage under the SLR shape lineage.
Market & Competition
Target Customers
Road, gravel, triathlon, e-bike, and off-road cyclists ranging from performance/elite riders to everyday commuters; sold through specialty bike shops and idmatch fitting points.
Industry Verticals
Cycling / sporting goods (road, gravel, triathlon, e-bike, off-road, commuting)
Competitors
fizik (also uses Carbon DLS for its Adaptive saddle line); Prologo; Fabric; Specialized (Power/Mirror saddle line)
Growth & Milestones
Major Milestones
Founded 1897 in Corsico, Italy (120+ years of history per company); Bigolin family took over in late 1970s; 2016 acquisition/consolidation with Selle San Marco; launched Carbon DLS-based 3D printed SLR 3D saddle line; December 2024 acquisition of Vittoria cycling shoes; 2025 launch of individualized pressure-data lattice saddle.
Notable Customers
Professional cycling teams and athletes (Wilier Triestina-Southeast, Fabian Cancellara, Mathieu van der Poel); Team Novo Nordisk (via Selle San Marco Group partnership).