Sfered
Develops a cloud-based parametric design platform for mass-customized eyewear, enabling frames to be tailored to individual 3D facial scans.
- CEO / Founder
- Sybren de Graaf
- Team Size
- 1-10
- Stage
- Active
- Total Funding
- €1.5M
- Latest Round
- Seed
- Key Investors
- Peakfijn
Technology & Products
Key Products
Sfered offers a cloud-based parametric design platform for mass-customized eyewear, enabling frames to be tailored to individual 3D facial scans. They also specialize in virtual try-on (VTO) technology.
Technological Advantage
(1) CLAIMED: First to introduce a working customization platform for eyewear (2015). (2) VERIFIED: Patented technology for frame positioning on 3D-scanned faces; integration with industry-standard tools like Grasshopper and ShapeDiver. Advantage is defensible via patents.
Differentiation
Value Proposition
Enables opticians to offer bespoke eyewear with perfect fit, increasing customer satisfaction and reducing returns, while allowing manufacturers to implement mass customization without changing their underlying production methods.
How They Differentiate
Sfered differentiates itself by offering a manufacturing-agnostic platform for mass-customized eyewear, allowing production via 3D printing, acetate, or metal. They automate the fit process using 3D scans and specialize in virtual try-on (VTO) technology, providing a unique solution for personalized eyewear.
Market & Competition
Target Customers
Opticians and eyewear manufacturers
Industry Verticals
Eyewear; Optical Retail; Manufacturing
Growth & Milestones
Growth Metrics
Founded in 2012 in Amsterdam by Peter Tutuarima.; Collaborated with Fuel3D in 2016 to develop a mirror-based 3D scanning system for custom eyewear.; Partnered with Materialise and HOYA Vision Care in 2016 to launch 'Yuniku', the world's first vision-centric 3D-tailored eyewear platform.; Developed 'Frametric', an iOS-based 3D scanning and fitting application specifically for opticians in the Netherlands.; Patented unique technology for positioning frames correctly on 3D scanned faces based on facial characteristics and lens prescriptions.; Netherlands; Europe; Global distribution through strategic partnerships with HOYA (Japan/Global) and Materialise (Belgium/Global).; YOU MAWO (Germany); Götti (Switzerland); Cubitts (UK); Reframd (Germany)
Major Milestones
2009: Sybren de Graaf discovered Grasshopper and began prototype development; 2012: Company founded; 2015: Dutch optical fair prototype launch demonstrating viable business concept
Notable Customers
Monoqool; Colpa Optiek; Fuel3D; ShapeDiver; Independent opticians in the Netherlands (via Frametric app)