SomethingAdded
SomethingAdded is a Barcelona-based additive manufacturing company producing 3D-printed performance footwear midsoles and components at industrial scale using HP Multi Jet Fusion technology.
- CEO / Founder
- Don Albert
- Team Size
- 11-50
- Stage
- Active
- Latest Round
- Strategic Investment
- Key Investors
- Decathlon PULSE
Technology & Products
Key Products
3D-printed lattice midsoles, custom cushioning structures, full-service footwear product development and manufacturing (design, engineering, and industrial production).
Technological Advantage
Deep, exclusive partnership with HP Additive Manufacturing (including a co-developed proprietary MJF color printer, 'Jakku'); industrial demonstrator facility with 18 MJF systems in Barcelona plus R&D lab in San Diego; AI-driven smart factory data infrastructure.
Differentiation
Value Proposition
End-to-end additive manufacturing services for performance footwear brands, from design and engineering to industrial-scale, on-demand and localized 3D-printed midsole production.
How They Differentiate
Focuses specifically on industrial-scale, brand-partnered footwear manufacturing via HP MJF (vs. Zellerfeld's own proprietary printer/direct-to-consumer platform and Carbon's broader industrial DLS materials/hardware business).
Market & Competition
Target Customers
Sportswear and footwear brands (e.g. Decathlon, Brooks) seeking 3D-printed lattice midsoles and localized on-demand manufacturing.
Industry Verticals
Footwear, Sportswear/Athletic Performance
Competitors
Zellerfeld; Carbon; Voxel8
Growth & Milestones
Growth Metrics
Facilities: Barcelona industrial demonstrator (18 HP MJF systems), San Diego R&D lab (5 systems, opened 2024), Dongguan (China) footwear lab planned.
Major Milestones
2019: Industrial demonstrator opens in Barcelona; 2021: Creation of HP Footwear team; 2023: 3D-printed shoe launched with Decathlon (AddLab x HP x Lonati); 2023: Brooks Exhilarate-BL shoe launch; 2024: Decathlon PULSE investment and SomethingAdded founding as independent entity; 2024: San Diego R&D center opened.
Notable Customers
Decathlon; Brooks (Exhilarate-BL shoe); Actble (3D-printed pointe shoe sole)