Stilnest
German made-to-order fine jewelry brand (now under Julie & Grace) focused on sustainable goldsmith craft and direct-to-consumer sales
- CEO / Founder
- Emma Murray
- Team Size
- 11-50
- Stage
- Acquired
- Total Funding
- $1.2M
- Latest Round
- Acquired
- Key Investors
- Investment Bank Berlin (IBB), VC Fonds Technologie, Klingel, Zeppelin University, Alfred Möckel (Angel)
Technology & Products
Key Products
{"Made-to-Order Fine Jewelry Collections","Personalized/Engravable Jewelry","Birthstone and Symbol Pieces","Influencer Collaboration Collections","Repair Service"}
Technological Advantage
{"Designer-to-consumer marketplace model","Automated production distribution to printing partners","Fashion influencer collaboration capability","Accessible luxury pricing ($70-$500)","Global designer network"}
Differentiation
Value Proposition
Made-to-order fine jewelry from goldsmiths with ethical/recycled materials, slow craft, and direct goldsmith-to-customer delivery
How They Differentiate
Designer marketplace model with influencer focus vs pure manufacturing; curated designer collections vs open marketplace
Market & Competition
Target Customers
Fashion-conscious consumers, jewelry designers, fashion influencers, style icons seeking unique jewelry
Industry Verticals
{Fashion,Jewelry,"Consumer Products","Influencer Marketing"}
Competitors
{Shapeways,"Nervous System",i.materialise}
Growth & Milestones
Growth Metrics
>€2M DTC webshop revenue and 80k+ Instagram followers at Feb 2024 acquisition; mid-single-digit million EUR revenue cited mid-2024
Major Milestones
2013: Founded (Spontaneous Order GmbH / Stilnest); raised ~$1.2M seed (IBB, VC Fonds, Klingel, angels); early 3D-print jewelry platform. 2024-02-21: Geschäftsbetrieb acquired by Rigeto-advised investors into Julie & Grace Gruppe (Hamburg); brand continues as J&G made-to-order jewelry line; production partly to Bali, logistics to Hamburg.
Notable Customers
Fashion influencers, Style icons, Jewelry designers worldwide, Custom jewelry buyers, Creative leaders