VellemanStore
Retail provider of Velleman-branded FDM 3D printers (e.g., K8200, Vertex K8400) and accessories for hobbyists and educators in North America, enabling DIY electronics and 3D printing projects.
- CEO / Founder
- Dirk Vlerick
- Team Size
- 51-200
- Stage
- Active
- Latest Round
- Bootstrapped
Technology & Products
Key Products
Velleman K8200 3D printer; Vertex K8400 3D printer; 3D printing accessories; DIY electronic kits; Electronic components and tools
Technological Advantage
Established distribution network and brand recognition in the hobbyist electronics market, with over 18,000 products including proprietary 3D printer models like the K8200.
Differentiation
Value Proposition
Provides affordable, accessible FDM 3D printers and comprehensive electronics kits, reducing entry barriers for hobbyists with a one-stop shop for Velleman's full product line in North America.
How They Differentiate
Focuses exclusively on Velleman-branded 3D printers and electronics kits, unlike broader distributors (e.g., Digi-Key) that carry multiple brands; offers specialized support for hobbyist 3D printing in North America.
Market & Competition
Target Customers
Electronics hobbyists, DIY enthusiasts, educators, and makers in the United States and Canada.
Industry Verticals
Consumer Electronics; Education; Hobbyist/Maker
Competitors
Parts Express; Jameco Electronics; Digi-Key Electronics
Growth & Milestones
Growth Metrics
North American revenue reported at $10.5 million; SEO campaign in 2015-2016 increased search traffic by 457% and online sales by 130% (Nov 2015 vs. Nov 2016).
Major Milestones
1975: Velleman parent company founded in Belgium; 1997: Velleman, Inc. established as U.S. headquarters; Pre-2015: Launched VellemanStore.com as North American retail branch; 2015-2016: SEO campaign drove significant traffic and sales growth