Vivobarefoot
British minimalist barefoot footwear brand designing wide, thin, and flexible shoes to promote natural foot movement
- CEO / Founder
- Galahad Clark
- Team Size
- 51-200
- Stage
- Growth Stage
- Total Funding
- $16.1M
- Latest Round
- Series A
- Key Investors
- Sofina; The Clark Group (UK); Innovate UK; Stella Investments Overseas; Crowdcube investors
Technology & Products
Key Products
Primus (road running/training); Tracker (hiking/outdoor); Magna (everyday casual); Motus Strength (training); Gobi (lifestyle boots); Ra (sandals); Evo (performance running); ReVivo (refurbished/resale program); VivoBiome (scan-to-print custom footwear system)
Technological Advantage
Patented ultra-thin puncture-resistant sole technology; VivoBiome scan-to-print 3D-printed custom footwear system; ReVivo circular economy resale program; strong B Corp sustainability credentials
Differentiation
Value Proposition
Designs footwear that mimics barefoot biomechanics — wide toe box, zero drop, thin flexible sole — to strengthen feet and improve posture naturally
How They Differentiate
Heritage as seventh-generation cobblers (Clarks family lineage); stronger design/aesthetic focus vs. competitors; highest-ranked B Corp shoe brand globally; VivoBiome custom 3D-printed footwear; ReVivo circular resale program; premium positioning at higher price point
Market & Competition
Target Customers
Health-conscious consumers, runners, outdoor enthusiasts, and individuals seeking foot health alternatives to conventional footwear
Industry Verticals
Footwear (athletic, casual, outdoor); Retail (DTC e-commerce, physical stores); Natural health/wellness
Competitors
Xero Shoes; Vibram FiveFingers; Merrell (barefoot line); Lems Shoes; Freet; Groundies
Growth & Milestones
Growth Metrics
FY2024/25 revenue: £91.4M (up 5% YoY); 773,000 pairs sold in 2022; DTC pairs grew 4%, B2B pairs grew 14% in FY2024/25
Major Milestones
2012: Founded by Galahad and Asher Clark; 2016: Raised £1.38M via Crowdcube crowdfunding; 2020: Became B Corp certified; 2023: Launched VivoBiome scan-to-print system; 2024: Completed Series A with Sofina (£12.3M primary); 2024: Exited Crowdcube investors at 75% return
Notable Customers
B2B wholesale accounts; direct-to-consumer across 123 countries; collaborations with Timbaland, John John Florence, Cara Delevingne